Associate General Counsel, Commercial (Marketing & Growth)

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $1B in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

Role Overview

Higgsfield is seeking an Associate General Counsel, Commercial to serve as a senior legal leader and strategic business partner, with a primary focus on marketing, growth, content, and performance-based commercial transactions.

Reporting to the General Counsel, you will partner most closely with Marketing and Growth, while also supporting Sales, Partnerships, Product, and Finance across related commercial initiatives. Your core responsibility will be structuring and negotiating marketing, advertising, content, creator/influencer, affiliate, CPA and other performance-based agreements, alongside strategic partnerships and other complex commercial transactions.

We're looking for a commercially minded attorney with deep experience supporting marketing and growth organizations who can navigate novel deal structures, advise senior leadership, and build scalable legal processes for a hypergrowth business.

What You’ll Do

Lead Strategic Commercial Transactions

• Lead complex marketing, advertising, CPA/performance-based, affiliate, media, agency, creator/influencer, and strategic partnership agreements.

• Structure performance-based deals involving revenue share, commissions, attribution, payment mechanics, and other growth models.

• Negotiate enterprise SaaS, API, technology licensing, and other strategic commercial agreements.

• Partner with business leaders to structure new revenue and customer acquisition opportunities while balancing speed and risk.

Advise Company Leadership

• Partner with executive leadership on strategic opportunities, new business models, and commercial risk.

• Advise Marketing and Growth on advertising, campaigns, promotions, endorsements, consumer protection, and customer acquisition.

• Counsel Product and GTM teams on AI, digital media, IP, privacy, data, and emerging commercialization models.

• Provide practical, business-oriented guidance in a fast-moving and evolving regulatory environment.

Build & Scale the Commercial Legal Function

• Build scalable contracting processes for high volumes of marketing and commercial transactions.

• Develop templates, playbooks, approval frameworks, and fallback positions for recurring deal structures.

• Partner with Finance and Operations to establish guardrails around performance-based economics, payments, attribution, and reporting.

• Help build the commercial legal team and mentor junior legal professionals as the company scales.

Drive Cross-Functional Partnership

• Partner closely with Marketing, Growth, Sales, Partnerships, Product, Finance, Privacy, Security, and Operations.

• Translate complex legal issues into clear, actionable business recommendations.

• Support new products, markets, partnerships, and other high-priority strategic initiatives.

• Stay ahead of developments across digital advertising, consumer protection, privacy, AI, digital media, and IP.

What We’re Looking For

• .D. from an accredited law school and active membership in at least one U.S. state bar.

• 10+ years of legal experience, with significant experience supporting sophisticated commercial transactions for high-growth technology, consumer, advertising, or digital businesses.

• Combination of top-tier law firm and in-house experience strongly preferred.

• Significant experience negotiating marketing, advertising, CPA/performance-based, affiliate, media, agency, creator/influencer, or similar commercial agreements.

• Strong experience with technology transactions, including SaaS, APIs, licensing, and strategic partnerships.

• Strong understanding of digital advertising, consumer protection, IP, privacy, data, and emerging technology issues.

• Experience supporting AI, consumer technology, digital media, adtech, or other fast-moving technology businesses strongly preferred.

• Exceptional business judgment with the ability to provide pragmatic, risk-balanced advice in ambiguous situations.

• Proven ability to build scalable legal processes and support significant transaction volume.

• Outstanding drafting, negotiation, communication, and stakeholder management skills.

• Highly collaborative, low ego, execution-oriented, and comfortable operating independently in a fast-paced environment.

Compensation & Benefits

• We offer a competitive and thoughtfully structured compensation package designed to align with impact, experience, and long-term growth.

• Base Salary: The anticipated salary range for this role is $260,000 – $310,000, depending on experience, skills, scope, and location.

• Bonus: This role is Bonus eligible and may participate in the Company's discretionary annual bonus program.

• Equity: In addition to cash compensation, employees are eligible to participate in the company’s stock option program and share in Higgsfield AI’s long-term growth.

• Benefits: We offer a comprehensive benefits package designed to support employees professionally and personally, including medical, dental, and vision insurance, a competitive 401(k) retirement plan with company matching, and additional benefits and perks.

• The opportunity to work on ambitious AI products alongside a highly experienced, fast-moving, and international team.

• Significant ownership, direct impact, and opportunities for professional growth as the company scales.

This is a fully remote role based in the United States, with occasional business travel to our San Francisco office and Kazakhstan required for team meetings, planning sessions, company events, and other in-person collaboration. Team members are expected to be available during agreed working hours and maintain sufficient overlap with the relevant team’s time zone. While we work remotely, we value active communication, responsiveness, and close collaboration across teams.

Higgsfield AI is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.