Consumer Marketing Senior Manager, GEMTESA

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.

Job Overview:

This position reports to the Sr. Director, Consumer Marketing and is part of the GEMTESA Marketing team, which works to support the success of GEMTESA, our flagship treatment for overactive bladder (OAB). The role will lead tactical execution of our direct-to-consumer (DTC) and direct-to-patient (DTP) programs for GEMTESA. This is an opportunity for a proactive, curious marketer who wants to learn and grow in marketing, contribute to patient/consumer strategy, and partner effectively across the organization and with external agencies. 

Essential Functions Required for Job

• Lead day-to-day execution of DTC and DTP programs, including Point-of-Care, digital and social media, patient ambassador and influencer programs, and CRM.
• Manage agency partners, timelines, and scope to deliver patient/consumer content and campaigns on time and aligned with brand strategy.
• Partner with HCP Marketing, Market Access, Patient Support Services, and agency partners to ensure integrated, timely execution across omnichannel touchpoints and the patient journey.
• Build measurement and optimization plans, ensuring all touchpoints integrate with the consumer/patient omnichannel ecosystem.
• Apply patient insights, segmentation, market research, and analytics to evaluate program effectiveness and optimize messaging, channel mix, customer experience (CX), and campaign performance.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including strategic partnerships and earned media execution.
• Obtain approval of marketing materials through the internal review process, ensuring compliance with regulatory and legal requirements.
• Champion patient perspective and materials through field training and sales communications.
• Contribute to GEMTESA brand strategy, omnichannel planning, and CRM/digital campaign development with cross-functional stakeholders.
• Adhere to customer privacy and compliance practices.

Knowledge, Skills and Abilities (general & technical):

• Passionate about making a meaningful difference for patients.
• ONE team mindset: collaborates across functions and builds productive relationships to plan and execute DTC/DTP initiatives.
• Excellent communication and interpersonal skills, including the ability to manage agency partners.
• Proactive and action-oriented, with the ability to prioritize and manage multiple projects in a fast-paced environment.
• Curious, fast learner who adapts quickly and embraces unfamiliar tasks.
• Strong project management skills, with proven ability to manage interdependencies and competing deadlines and deliver on time, on budget, and against business objectives.
• Strong business acumen and analytical skills.
• Innovative mindset that challenges the status quo to deliver impactful patient experiences and brand growth.
• Commitment to healthcare compliance SOPs.

Education & Experience Requirements:

• Bachelor’s degree in business, marketing, or related field required. MBA preferred.
• Minimum 6 years of relevant experience in biotech or pharmaceutical industry with bachelor’s degree or equivalent years of work experience
• Experience with planning, piloting, and scaling new digital marketing initiatives.
• Skilled in insights-driven CRM and CX best practices to optimize omnichannel campaign performance.
• Experience working with agencies to develop and execute marketing plans, including consumer/patient materials and campaigns across multiple channels. Media planning and analysis experience preferred, including managing multiple agency partners to deliver within timelines and budget.
• Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
• Track record of tactical marketing execution in regulated industries preferred.
• Urology and/or women’s health experience preferred but not required.

Travel Requirements: Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.

Mental/Physical Requirements: Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

People Management: This is an individual contributor role and does not have direct reports or formal people‑management responsibilities.

Travel Requirements:

Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.

Mental/Physical Requirements:

Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

The base salary range for this role is

$155,300.00 - $194,100.00

Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state.  Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter.  Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential, in accordance with applicable law.

Compliance: Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Drug Screening Requirements
Applicants for sales/field, manufacturing, or other designated roles will be required to submit to a pre-employment drug test.

Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer

Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

Sumitomo Pharma America (SMPA) endeavors to make its application process accessible to all. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact SMPA at [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.