Six Figure Work

Director of Engineering, Marketing Agent Platform

Attentive

Company websiteattentive.com (Attentive, opens in new tab)

Base salary $340K  to $420K

Employer-published annual base salary, USD. Advertised base range in New York, NY

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  • LocationNew York, NY
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (36 min ago) · observed since

About this job

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

Attentive sends billions of messages each year for more than 8,000 brands, helping drive tens of billions of dollars in revenue for our customers. Behind every message is a series of decisions: who should receive it, what it should say, when it should send, which offer to include, and which channel to use.

We’re building the next generation of that decision-making system: an autonomous marketing agent designed to transform how brands plan, execute, and optimize their marketing. Marketers will set the goals and boundaries, while the platform develops strategies, takes action, measures results, and continuously improves over time.

In this role, you’ll build the engineering systems that make that vision possible. You’ll work at the intersection of agentic planning, real-time behavioral signals, platform capabilities, experimentation, and reliable execution at massive scale. Your work will help turn increasingly sophisticated AI systems into dependable products that can make and act on millions of marketing decisions.

The opportunity extends beyond Attentive’s own channels. Through APIs and MCP, we’re building toward a future where this intelligence can operate across a brand’s broader marketing stack, including external email providers, advertising platforms, websites, and custom agents.

This is an opportunity to help evolve Attentive from a platform that powers messages into one that coordinates and continuously improves a brand’s broader marketing program.

This hybrid role is based in our New York office, with in-office collaboration Tuesday through Thursday each week.

What You’ll Accomplish

  • 3+ years managing engineers, 8+ years engineering
  • Has seen and helped build engineering excellence at a top-tier organization. Sets an ambitious bar for talent and execution, knows how to hire and lead an A+ team, and brings strong technical opinions with the curiosity to challenge their own assumptions.
  • Understands the interface between product engineering, ML, and data science, and is fluent enough to be a real partner. Understands what a model needs from the platform, without needing to own the model.
  • Has shipped agentic or LLM-backed systems and knows the production tradeoffs of tool use, orchestration, and retrieval
  • Strong on distributed, data-heavy systems: streaming, event-driven, cost-aware inference
  • Tracks the field closely, has a real view on what shipped last quarter and why it matters, and has killed their own work when something better arrived
  • Still writes code. Hires well, gives direct feedback, holds a high performance bar, and builds accountability without drama.

Your Expertise

  • AI at massive data scale: You know how to build intelligent systems that take advantage of rich, high-volume behavioral data and translate it into better decisions and experiences.
  • Startup mindset, scaled environment: You move quickly, embrace ambiguity, and take ownership while building within the resources and reach of an established Cloud 100 company.
  • High-impact ownership: You’re energized by working on one of the company’s biggest strategic bets, with visibility and impact across senior leadership and the board.
  • Technical and product leadership: You want meaningful influence over the team, architecture, technical direction, and roadmap, not just a predefined set of engineering tasks.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

  • The US base salary range for this full-time position is $340,000 - $420,000 annually. 
  • Our salary ranges are determined by role, level and location

#LI-EF1

By applying for this position, your data will be processed as per Attentive's Privacy Policy.

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Source: Attentive on Greenhouse · View original posting (opens in new tab)

Pay in context

This role's base floor ($340,000) is above 99% of the 566 Marketing roles in New York listed on this site. Their median floor is $146,438; the middle half runs from $120,000 to $172,275.

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.

This range next to 6 other live Attentive roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Attentive roles with the nearest advertised base floor
RolePublished base
Director of Engineering, Marketing Agent Platform (this listing)$340K - $420K
Head of Applied Science / Data Science$320K - $380K
Director of Engineering, Cloud Platform$285,600 - $428,400
Director of Engineer, AI Developer Experience$285,600 - $428,400
Senior Director, Product Management (AI/ML)$281,600 - $352,000
Staff Software Engineer, Shopper Data Platform$208K - $312K
Staff Software Engineer, Compute and Network$208K - $312K

Same $100K to $400K scale as every card. All Attentive roles · How to read the bar

Observed changes

  1. Began meeting the published-salary criteria
  2. First observed on the employer's board
  3. Advertised base range changed
Observed since
Employer-stated posting date
2026-10-06
Where this pay comes from

Location as the employer wrote it: New York, NY (Hybrid)

- The US base salary range for this full-time position is $340,000 - $420,000 annually.

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.

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