Global Marketing Director, Iqirvo

Title:

Global Marketing Director, Iqirvo

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

The Global Marketing Director, Iqirvo will lead the development and execution of the global commercial and brand strategy for Iqirvo, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap.

Working closely with the Global Brand Lead and cross-functional partners across Medical Affairs, Strategic Insights, Market Access and HEOR, Corporate Affairs, Business Intelligence and Competitive Insights, Finance, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization.

The Director will build strong partnerships with affiliates, well as with particular focus on the U.S. and other priority markets, to sustain launch momentum, accelerate adoption, and maximize long-term brand value and patient impact.

WHAT - Main Responsibilities

Global Brand Marketing:

•        Develop the global brand strategy for Iqirvo based on customer, patient, market, and competitive insights, and drive execution of global marketing priorities across the product lifecycle.

•        Develop and implement global commercial and marketing activities, including core materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting, and affiliate enablement tools.

•        Develop communication plans and omnichannel engagement campaigns across the marketing mix, establishing clear KPIs and using performance insights to optimize execution and sustain Iqirvo growth.

•        Benchmark against competitors and propose corrective actions where appropriate.

•        Continually review and consolidate competitive intelligence and customer insights.

Execution of Brand Strategy:

•        Maintain close relationships with affiliates and a strong understanding of local market dynamics, with particular focus on the U.S. and other priority markets.

•        Work with partner agencies to develop the core campaign and materials.

•        Drive affiliate alignment with the global brand strategy while incorporating local market perspectives, opportunities, and requirements into global planning.

•        Support affiliate teams with the rollout of global marketing plans and programs.

•        Partner with affiliates to identify key performance drivers, address barriers to adoption, align on priority scenarios, and share best practices across markets.

•        Develop KPIs to measure the impact of global marketing activities.

•        Track functional execution against KPIs to support delivery of the global brand strategy.

•        Ensure activities are aligned with procurement processes and that the appropriate budget is allocated and phased to support key business opportunities.

Market Insights and Forecasting:

•        Supports the development of the market research plan and acts as the marketing point for identified market research projects

•        Develop a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points, and insights from all stakeholders involved. Quantify opportunities appropriately and identify strategies and activities grounded in the patient journey and driven by insights.

•        Develops meaningful actionable insights that reflect the needs of all key customer groups

•        Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors

•        Monitors the product life cycle landscape to ensure awareness of new insights

•        In collaboration with the Decision Support team, develop the five-year and long-range plan forecasts.

•        In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen.

Cross-Functional Collaboration:

•        Ensure strong cross-functional engagement and collaboration across the Global Brand Team, particularly with Medical Affairs, Market Access and HEOR, Strategic Insights, Finance, Supply, Regulatory, Corporate Affairs, Legal, Business Ethics, Digital and Customer Experience, and priority affiliate teams, in the development and implementation of global programs and activities

• Proactively seek affiliate engagement and the sharing of best practices across the organization

HOW - Knowledge and Experience

Knowledge & Experience (essential):

• Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role.
• Demonstrated specialty care experience in highly competitive markets.
• Experience in rare disease.
• Global marketing and lifecycle management experience.
• Proven ability to work effectively across global and affiliate teams, balancing global consistency with local market requirements and adapting leadership style to the situation.
• Proven track record of marketing across multiple stages of a product’s lifecycle, including post-launch growth and optimization.
• Demonstrated experience leading global brand strategy and execution for an established specialty product, including affiliate enablement, performance management, and cross-functional delivery.
• Demonstrated commitment to working in accordance with company guidelines, industry standards, ethics and compliance requirements, and applicable SOPs.
• Ability to operate in alignment with global brand strategy and demonstrate ethical behavior.

Education / Certifications (essential):

• BA/BS in business or life sciences or related field

Education / Certifications (preferred):

• Advanced degree; MBA, MS, PharmD, PhD, etc.

Compensation

The annual base salary range for this position is $190,500 - $270,000

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.