Product Marketing Director - Paze

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze®, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Early Warning follows a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

The Product Marketing Director will help shape the next phase of Paze growth across ecommerce and emerging payment experiences, including in-person and New Features/Use Cases-enabled use cases.

Sitting at the intersection of Product, Marketing, Insights, and Partnerships, this leader helps define market strategy, segmentation, messaging, and go-to-market plans that connect Paze capabilities to consumer, merchant, financial institution, and partner needs.

This role will bring the voice of the market and customer into Paze strategy—identifying priority segments and use cases, translating insights into differentiated positioning, and partnering with Product to inform future capabilities and roadmap priorities. The ideal candidate combines strategic product marketing expertise, customer curiosity, and a bias toward execution.

Essential Functions

• Own product marketing strategy for Paze ecommerce and emerging payment experiences, including new use cases, segments, channels, and in-person/New Features/Use Cases-enabled payments.

• Develop segmentation and identify priority opportunities across consumers, merchants, verticals, financial institutions, and ecosystem partners.

• Build differentiated positioning, and messaging that clearly articulate the value of Paze to key audiences.

• Translate customer and market insights into product strategy, partnering with Product to identify unmet needs, evaluate opportunities, and influence roadmap priorities.

• Lead go-to-market strategy for new capabilities and use cases, including positioning, messaging, launch planning, partner readiness, activation, and optimization.

• Partner with Insights and Analytics to test value propositions, assess market opportunities, understand customer needs, and measure performance.

• Create a market-to-product feedback loop, synthesizing customer, partner, competitive, and performance insights into actionable recommendations.

• Define and track success metrics for product marketing and go-to-market initiatives, including adoption, activation, usage, and other relevant business outcomes.

• Serve as a central connector across Product, Marketing, Insights, and Partnerships, aligning teams around customer needs, priorities, launches, and success measures.

• Partner with Legal, Risk, Compliance, and Communications to ensure messaging and product claims are accurate, compliant, and reinforce trust.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience.

• Typically, a minimum of 15 years of progressive experience in product marketing, product strategy, go-to-market, growth, or related roles, preferably within payments, fintech, ecommerce, digital commerce, or technology.

• Demonstrated experience developing segmentation, positioning, value propositions, messaging, and go-to-market strategies.

• Experience launching new products, capabilities, or use cases and driving adoption and optimization.

• Strong customer and market orientation, with the ability to turn research, customer feedback, competitive intelligence, and data into strategic recommendations.

• Proven ability to partner with Product and translate market needs and customer insights into product and roadmap recommendations.

• Ability to move between strategic thinking and hands-on execution in a fast-moving, evolving environment.

• Strong cross-functional leadership, influencing, communication, presentation, and storytelling skills.

• Background and drug screen.

Preferred Qualifications

• Experience in payments, digital wallets, ecommerce, checkout, contactless/New Features/Use Cases payments, or digital commerce.

• Understanding regulatory, risk, privacy, and compliance considerations within payments and financial services.

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers. Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

Candidates responding to this posting must independently possess the eligibility to work in the United States at the date of hire.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

The base pay scale for this position in:
New York, NY/ San Francisco, CA in USD per year is: $186,000 - $232,000.

Additionally, candidates are eligible for a discretionary incentive plan and benefits.This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

Some of the Ways We Prioritize Your Health and Happiness 

•  Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.

• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.

• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.

• 12 weeks of Paid Parental Leave

• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!

Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. 

Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify.