Publicity Principal- Team Lead, Movies PR

The Publicity Principal, Movies PR – Team Lead will work closely with the various Amazon Studios teams and the Directors of Publicity. The individual will be responsible for devising and executing internationally-focused publicity campaigns for Amazon Studios movies.

You will be responsible for publicity campaigns, including international initiatives and events for assigned movies as the primary publicist/strategist. You will also be responsible for additional publicity activities related to International press as well as potentially other divisions within Amazon.

Key job responsibilities

Media Relations Execution and Oversight:

• Work to devise and execute consumer publicity campaigns for assigned movies, pre-launch, at launch and beyond.
• Pitch stories to all external media outlets, including traditional print reporters and critics, electronic media and mainstream online outlets, as well as non-traditional media. Understand media desires and exercise judgment in deciding which opportunities to pursue, ensuring that Studio objectives are met.
• Serve as key point person for assigned movies, representing the films to external and internal constituencies and serving as publicity brand manager/one-stop resource for all information related to the programs.

International Amazon Liaison:

• Provide support for department-wide publicity requests from International Territories.
• Planning and executing talent participation in International Press Junket and global publicity tours, as well as liaising with field offices regarding international publicity priorities.

Departmental Leadership:

• Will work closely with Amazon Studios Team and be a part of departmental senior team to provide leadership and direction to — and developing growth opportunities for — publicity staff.

Talent Relationships:

• Establish close working relationships and positive rapport with talent and personnel associated with all movies — including directors, producers, key production staff/crew and on-camera performers — in order to achieve domestic and global publicity objectives.

Events:

• Work closely with publicity team to plan and execute assigned movies participation in major promotional and publicity events and special projects, including but not limited to domestic and international press junkets, Comic-Con, SXSW, etc.
• Work closely with the events team to ensure coordinated and strategic plans for covering special events (premiere parties, stunts, etc.) for assigned movies.

Social Media:

• Follow best practices strategy as a movies publicist for X, Facebook, Instagram, Tumblr and other social media and/or location-based outlets.
• Work closely with social media team to ensure coordinated outreach on these platforms to customers / fans.

Publicity Assets:

• Demonstrate good judgment in selecting the most compelling video clips, photos and other promotional/publicity materials that fulfill needs of media and best represent the show to viewers and other targeted audiences.

Publicity Trips:

• Book and manage all aspect of performer and/or producer publicity trips (New York, Los Angeles, special events, tours, etc.).

Basic Qualifications

• 10+ years of professional communications, public relations, or public affairs experience
• Bachelor's degree in communications, public relations, or a related field

Preferred Qualifications

• Leadership experience at a movie studio or network

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 165,800.00 - 224,300.00 USD annually