Senior Director, Independent Agent Channel

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Role Purpose

The Senior Director, Independent Agent Channel is the RPM business leader accountable for shaping and delivering profitable growth in the Independent Agent channel.  The role sets the channel’s multi-year business and product strategy, translates that strategy into annual priorities and measurable outcomes, and coordinates execution across State Product Management, Independent Agent Distribution, Research, Pricing, Operations, and Technology.

Primary Accountabilities:

Lead profitable growth and channel expansion - Define and communicate a compelling three-to-five-year vision for the Independent Agent channel. Translate the vision into strategies, priorities, and clear trade-offs.  Partner with State Product Management, Pricing, and Independent Agent leaders to balance growth, profitability, retention, and risk quality.

Guide agency appointments and distribution strategy - Set appointment criteria, market priorities, and agency performance expectations. Execute a tiered agency structure that differentiates agency support, access, and growth opportunities based on production, profitability, and strategic fit.

Own channel economics and performance - Establish the performance framework for the channel, including growth, profitability, retention, and agency productivity.  Diagnose performance drivers, identify opportunities, and ensure decisions are grounded in state, segment, product, and agency-level.

Shape the business and product strategy - Define the product, pricing, underwriting, and experience priorities needed to strengthen the channel’s value proposition. Ensure the channel strategy aligns with RPM objectives, state-level plans, and enterprise priorities.

Drive customer and policy retention - Own the strategy for customer retention and lifetime value in the channel. Develop coordinated approaches across pricing, product, underwriting, and experience to improve long-term customer outcomes while protecting profitability.

Build a differentiated agency value proposition - Define the end-to-end agency experience from consideration and appointment through sales, services, renewal, and expansion. Use agency insights and behavioral data to improve engagement, preference, placement quality.

Prioritize business capabilities - Own the RPM business backlog and prioritize capabilities that improve agent and customer outcomes. Develop business cases, define requirements and success measures, and make transparent investment trade-offs. Partner with Product and Technology leaders on delivery.

Maintain market and competitive intelligence - Build a fact-based view of Independent Agent market dynamics, competitor strategies, distribution economics, and emerging changes. Convert insights into scalable growth opportunities.

Lead cross-functional execution - Create an integrated operating plan across RPM and partner functions. Clarify decision rights, dependencies, milestones, and owners; resolve barriers; and maintain accountability for outcomes across a matrixed organization.

Build and develop a high-performing team - Lead, coach, and develop a team with strong strategy, analytics, and execution capabilities. Build a culture focused on ownership, clear delivery, measurable results, collaboration, and continuous improvement.

Qualifications

Required

• Leadership experience in insurance product management, pricing, state management, distribution strategy, underwriting, or a closely related business discipline.
• Direct experience working in the Independent Agency channel, including familiarity with carrier-agency relationships, agency appointment practices, distribution economics, and the levers that drive profitable growth in the channel.
• Demonstrated ownership of profitable growth and business outcomes in a regulated environment.
• Experience in building multi-year strategies and translating them into annual plans, metrics, and operating rhythms.
• Strong understanding of personal lines insurance economics, including growth, loss performance, pricing, retention, and segmentation; ability to use segmentation insights to identify distribution, product, and market opportunities.
• Proven ability to lead cross-functional work across business.
• Exceptional analytical judgment, executive communication, and people leadership skills.

Note: This is not a sales leadership or systems delivery role. The position leads the product agenda, retention strategy, customer and agency value proposition, and enterprise execution required to grow the channel sustainably. Sales and field teams remain critical partners in agency activation and production, while Technology remains accountable for solution delivery.

Annual Salary

$195,000.00 - $315,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.