Senior Product Marketing Manager, New Product Success

Third-party sellers account for about 60% of units sold in Amazon's stores. New Product Success helps them identify, launch, and scale new products, and helps customers discover them. Our 100+ person organization builds ML and AI powered products and experiences across the entire new product launch journey - from identifying high-potential opportunities, to guiding sellers toward the right products, to accelerating discovery and conversion in the critical early weeks after launch for all new products launched on Amazon across the world.

You'll be the lead product marketing manager for all of New Product Success - setting marketing strategy across a multi-product portfolio that spans the full seller launch journey. You'll define the narrative, shape annual plans, set marketing goals and metrics, build partnerships inside and outside Amazon, and drive the overall GTM approach.

In addition to leading strategy, you'll go hands-on as the PMM for New Product Accelerator, our post-launch AI powered experience that helps sellers scale new products through their most critical growth window. The role is both strategic and operational - you'll influence Directors and VPs on where to invest, and then ship the work yourself. For the right person, it's a chance to define how product marketing works in a high-growth, AI-driven product organization.

We are looking for a marketer who thinks like a single-threaded product leader. You can set strategy for an entire product organization and then go deep on positioning for a single product - in the same week. You're as comfortable analyzing seller sentiment data across cohorts as you are crafting a mainstage narrative that earns conviction in large conferences. You bring structure to ambiguity, judge success by whether the message landed rather than whether it shipped, and make a complex product suite feel simple and essential. You build mechanisms, not just campaigns, and you see marketing as a system that drives adoption, not just awareness. If you want to shape how sellers think about launching products on Amazon, this is the role.

Key job responsibilities

1. Set marketing strategy for New Product Success end to end. Define the narrative, goals, metrics, and GTM approach across the full product portfolio.

2. Shape annual marketing plans, and ensure every product launch has clear positioning, target segments, and success measures.

3. Lead partnerships inside and outside Amazon. Build relationships with ecosystem partners, industry publications, and internal stakeholders that extend New Product Success's reach and credibility with sellers.

4. Own the seller satisfaction signal. Design and run the measurement framework for seller sentiment across the product suite, and turn insights into inputs for roadmap decisions.

5. Own the New Product Success narrative at Amazon Accelerate, our flagship global conference. Lead track strategy, content, mainstage and breakout messaging, multi-VP stakeholder alignment, speaker preparation, and claims review.

6. Own product marketing for New Product Accelerator. Go hands-on as the PMM for our post-launch experience - positioning, messaging, go-to-market, and full-funnel adoption from seller awareness through activation and sustained usage.

7. Close the loop between marketing and product. Make sure feedback from surveys, campaigns, events, and partners reaches product teams as actionable input, not just data.

8. Build mechanisms that scale. Create repeatable processes for launch planning, messaging, campaign execution, and post-launch measurement that raise the bar across the PMM team.

9. Communicate impact to senior leadership. Own marketing performance in business reviews, tie awareness and satisfaction to business outcomes, and build the narrative that earns investment.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates) that outlast individual campaigns
• Experience using generative AI tools in marketing workflows, with willingness to learn effective prompting and evaluation practices

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience in product marketing for SaaS, marketplace, or seller-facing products

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually