Six Figure Work

Sr. Manager, Sports Marketing

Red Bull

Company websiteredbull.com (Red Bull, opens in new tab)

Base salary $115,200  to $172,800

Employer-published annual base salary, USD. Advertised base range in Atlanta, GA

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  • LocationAtlanta, GA
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (1 h ago) · observed since

About this job

Company Description

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL). Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.

Job Description

ATHLETES AND INFLUENCERS

Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.

Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.

With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent.

EVENT INITIATIVES & PROJECTS

Influence and contribute to the annual Region Sports Marketing Business Plan.

Lead the project management and execution of local Red Bull Sports Marketing events.

Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.

Oversee regional Sports Marketing resources to maximize the impact of local events.

Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.

GAMING

Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.

Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.

COLLABORATION & DISCOVERY

Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.

Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.

PEOPLE MANAGEMENT

Find and hire the right people to lead regional Sports Marketing projects.

Manage direct reports towards annual regional goals.

Promote a culture by focusing on individual, strengths-based development.

Identify and train employees for succession opportunities.

Provide direct and productive feedback to help maintain quality performance.

Create a culture that rewards effort and execution following Red Bull's values.

Qualifications

  • 8+ years of experience in Marketing with a focus on sports, athletes, and consumers.
  • Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
  • An understanding of traditional and non-traditional brand marketing strategies.
  • A history of taking ideas from conceptual ideation to execution.
  • Experience with identifying different sports trends and scenes on a regional and national level.
  • Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
  • Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
  • Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115,200- $172,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Source: Red Bull on SmartRecruiters · View original posting (opens in new tab)

Pay in context

This role's base floor ($115,200) is above 17% of the 2,590 Marketing roles nationwide listed on this site; 3 others list the same floor. Their median floor is $149,349; the middle half runs from $123,000 to $176,600.

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.

This range next to 6 other live Red Bull roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Red Bull roles with the nearest advertised base floor
RolePublished base
Sr. Manager, Sports Marketing (this listing)$115,200 - $172,800
Director, Category SpaceFrom $115,200
Director, Culture Marketing$115,200 - $172,800
Product Manager, Streaming Platform: Player & Advertising Technology$116K - $174K
EWM Functional AnalystFrom $112K
Sr. Manager, Talent Planning & Analytics$120K - $180K
Sr. Director, Brand Marketing$107,680 - $161,520

Same $100K to $400K scale as every card. All Red Bull roles · How to read the bar

Observed changes

  1. First observed on the employer's board
  2. fields changed
  3. Began meeting the published-salary criteria
Observed since
Employer-stated posting date
2026-09-01
Where this pay comes from

Location as the employer wrote it: Atlanta, GA, United States

The base salary range for this position is $115,200- $172,800 + cash incentives. Actual salary offers may vary based on w

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.

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