Sr. UX Designer, Amazon Ads - Brand Innovation Lab
Company websiteamazon.com (Amazon, opens in new tab)
Base salary $137,800 to $186,400
Employer-published annual base salary, USD. Advertised base range in Seattle, WA
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationSeattle, WA
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (44 min ago) · observed since
About this job
Amazon's Brand Innovation Lab (BIL) is looking for a Senior UX Designer to lead advertising experiences across emerging technology. In this role, you will define how major brands connect with customers across the Amazon canvas, including mobile web/app, video, generative AI, and more.
You will drive end-to-end design strategy for complex, multi-platform campaigns. You'll lead through ambiguity on experimental projects, mentor designers, and influence the team's innovation roadmap. This role requires someone who thrives on variety. You'll rapidly switch between projects spanning different industries, brands, and technical platforms while maintaining strategic vision and execution excellence.
You'll collaborate with a global team of design technologists, creative teams and internal Amazon and agency partners to deliver experiences that millions of customers interact with daily.
Key job responsibilities
- Define and drive design strategy for complex, multi-platform advertising innovations across concurrent projects spanning various industries and brands
- Lead end-to-end UX design from discovery through delivery, including user research, concept development, interaction design, prototyping, and detailed specifications
- Build consensus among diverse stakeholders and disciplines, presenting design strategies and recommendations to brand teams and leadership
- Establish design standards and best practices for emerging technologies and platforms, driving design excellence across pods
- Lead research initiatives that inform BIL's innovation roadmap and ground design decisions in user insights, technical feasibility, and brand objectives
A day in the life
You might start your morning reviewing research findings for an automotive brand's Amazon showroom, then shift to leading a design critique for an interactive streaming campaign. After lunch, you're whiteboarding interaction flows with design technologists for an advertising campaign, followed by a stakeholder presentation where you advocate for a user-centered approach that balances brand goals with customer needs.
About the team
Brand Innovation Lab (BIL) focuses on the conception, prototyping and execution of branded custom experiences across Amazon properties. This role sit within the Technology and Experience (TEX) team, working across emerging platforms and technologies to create innovative advertising experiences that drive campaign success for the world's biggest brands.
Basic Qualifications
- 7+ years of design experience
- Have an available online portfolio
- Experience defining and maintaining design patterns and UX standards
- Experience with hands-on visual design
- Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar
- Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
- Experience designing and managing workflow with AI tools
Preferred Qualifications
- Experience acquiring user data (e.g., conducting usability studies, performing user research) and creating personas and journey maps
- Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
- Experience presenting designs and collaborating with all levels of the organization
- Experience providing and effectively communicating strategic and tactical recommendations based on data
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually
Source: Amazon · View original posting (opens in new tab)
Pay in context
This role's base floor ($137,800) is above 31% of the 85 Design roles in Washington listed on this site; 12 others list the same floor. Their median floor is $141,000; the middle half runs from $123,100 to $160,000.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingSr. UX Designer, Amazon Ads - Brand Innovation Lab$137,800 to $186,400
Technical Program Manager, Amazon Advertising$139,900 to $189,200
Technical Program Manager, Amazon Advertising$139,900 to $189,200
Data Engineer II - AMZ27957.1$139,818 to $178,800
Senior Programmatic Solutions Consultant, Amazon Ads, Sales, Advertising, & Account Management$140,300 to $189,800
Ads Account Manager III - AMZ15683.9$140,300 to $189,800
Senior Merchant Manager, Automotive, Automotive$140,300 to $189,800
Chart as a table
| Role | Published base |
|---|---|
| Sr. UX Designer, Amazon Ads - Brand Innovation Lab (this listing) | $137,800 - $186,400 |
| Technical Program Manager, Amazon Advertising | $139,900 - $189,200 |
| Technical Program Manager, Amazon Advertising | $139,900 - $189,200 |
| Data Engineer II - AMZ27957.1 | $139,818 - $178,800 |
| Senior Programmatic Solutions Consultant, Amazon Ads, Sales, Advertising, & Account Management | $140,300 - $189,800 |
| Ads Account Manager III - AMZ15683.9 | $140,300 - $189,800 |
| Senior Merchant Manager, Automotive, Automotive | $140,300 - $189,800 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-06-30
Where this pay comes from
Location as the employer wrote it: US, WA, Seattle
USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.