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Store Director - American Girl Retail

Mattel, Inc

Company websitemattel.com (Mattel, Inc, opens in new tab)

Base salary $120K  to $147K

Employer-published annual base salary, USD. Advertised base range in United States

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  • LocationUnited States
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (30 min ago) · observed since

About this job

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The American Girl Retail team is integral in providing lifetime memories to American Girl fans and their families. Our experiential retail stores provide shopping destinations like no other. This requires Innovation, Collaboration and Execution from all who are a part of this division. Our in-store experiences range depending on location from Girl and Doll Salons, Full-Service Restaurants, Personal Shopping, Ear Piercing (Girl and Doll), hosting Parties/Celebrations to name a few. Expect a dynamic and fast-paced role where you get to make decisions that impact the team as well as our customers.

Job Description

The Opportunity: 

The Store Director is located at the AG Retail Flagship Los Angeles location and reports directly to the Sr. Director AG Retail Stores. They are responsible for the overall day-to-day operations and performance of American Girl Flagship Retail Store. Ensure that all departments operate effectively and efficiently in a manner consistent with the mission and objectives of American Girl. Ensure that customer service in this quality environment is the top priority and that all staff, systems, operations, and procedures reflect this philosophy. Plan for long-term needs, collaborating with other company executives involved in all functional areas. Responsible for delivering financial results per plan.

What Your Impact Will Be: 

Retail Strategy

  • Partner with Sr. Director of Retail and Retail Directors on all relevant functions to support and grow the business.
  • Establish a true collaborative partnership with all business partners and involve them in short- and long-range planning.
  • Manage Business Partnerships
  • Strategize plans and initiatives to enhance customer service and sales generation.
  • Create a team effort between the management and supervisory staff of the retail and restaurant elements to enhance the company’s brand strategy.
  • Regularly attend cross-channel meetings as a team member representing the retail channel.
  • Provide consumer insights to Brand, Design, and Creative and Marketing Communications teams.
  • Help establish annual revenue forecasts.

Store Management and Consumer Experience

  • Direct Business and Operational functions for AG Flagship Retail Store.
  • Oversee all daily operations of a multi-departmental facility to ensure that customer service standards, revenue, and policies/procedures reflect the company mission and that business needs are met.
  • Ensure exceptional customer experience throughout American Girl.
  • Manage change. Identify, develop, and implement policies, procedures, and systems to meet service standards with maximum efficiency. 
  • Daily review of departmental revenue to determine if goals are being met. React accordingly.
  • Daily control of store operations.
  • Maintain an appealing store brand ambience while providing a clean, safe environment.
  • Collaborate with Sr. Leadership and Store Management teams to determine short- and long-term business needs for revenue, P&L growth, staff, equipment, and facilities.
  • Establish procedures to minimize external and internal shrinkage.
  • Modify service policies and operational procedures to improve service experiences and efficiencies.
  • Notify PR Manager of publicity issues.
  • Notify Distribution Center of transportation, fulfillment, and replenishment issues.
  • Partner with Brand, Marketing, Purchasing, and Inventory Control of trends and opportunities.
  • Ensure timely communication through meetings, phone calls, and emails with corporate partners to share and follow up with relevant information.
  • Provide leadership for and constructive collaboration between the different program elements to provide a high-quality experience.
  • Direct Financial Planning and Execution.
  • Create project plans, timelines, and budgets for various projects and initiatives.
  • Actively Review and Manage store P & L monthly.

Team Leadership

  • Monitor and review job responsibilities and performance of management team.
  • Direct organizational development.
  • Communicate goals, service standards, and delegate responsibilities.
  • Build, train, and motivate staff to perform to company standards.
  • Provide regular performance feedback. Identify and address performance issues.
  • Write and conduct timely performance evaluations and complete CAP goals.
  • Provide opportunities for professional development.
  • Ensure that all recruiting efforts and training programs are in place to employ appropriate numbers of staff for peak and non-peak demands.
  • Lead succession plan for store organizational talent reviews.
  • Partner with Human Resources on training and development, policy, and procedures
  • Provides regular feedback, based on measurable such as sales results, visits, and surveys.

Qualifications

What We’re Looking For:

  • BA/BS (4-Year College/ University Degree) in Business Management preferred
  • 10+ Years of experience in retail management (premium, high-end preferred), restaurant exposure desirable
  • Must be willing to work a flexible retail schedule, including days, nights, and weekends.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $120,000 and $147,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Source: Mattel, Inc on SmartRecruiters · View original posting (opens in new tab)

Pay in context

This role's base floor ($120,000) is above 47% of the 128 Retail & Store Operations roles nationwide listed on this site; 8 others list the same floor. Their median floor is $120,000; the middle half runs from $110,000 to $152,774.

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.

This range next to 6 other live Mattel, Inc roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Mattel, Inc roles with the nearest advertised base floor
RolePublished base
Store Director - American Girl Retail (this listing)$120K - $147K
QA Engineer, Games Platform & Analytics - Mattel Games Studio$120K - $150K
Manager, Business Analytics – Mattel Digital Studios$117K - $145K
Business Development Manager, First-Party Partnerships - Mattel Digital Studio$125K - $163K
Lead Packaging Designer - Dolls Portfolio$115K - $140K
Lead Product Designer - Games$115K - $144K
Forecasting Specialist - Walmart$115K - $140K

Same $100K to $400K scale as every card. All Mattel, Inc roles · How to read the bar

Observed changes

  1. First observed on the employer's board
  2. Began meeting the published-salary criteria
Observed since
Employer-stated posting date
2026-10-15
Where this pay comes from

Location as the employer wrote it: Los Angeles, CALIFORNIA, United States

The pay range for this position is between $120,000 and $147,000 annual. The pay range is indicative of projected hiring ran

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.

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