Advisor Target Reach Operations Manager (Hybrid - NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

AdvisorTarget Reach (AT Reach) is a paid digital media advertising solution servicing Asset Managers, Wealth Managers, Broker Dealers, and publicly traded companies. AdvisorTarget provides industry-leading targeting, intent and segmentation capabilities to activate both Financial Professional and individual Investor audiences. Through proprietary analytics and processes, AT Reach offers Marketing and Investor Relations leaders a unique platform to build and engage hyper-targeted audiences, whether by persona, demographics, investment holdings, or other client-specific criteria.

Our campaigns significantly outperform our competition with higher click-through rates and reduced ad waste – translating to increased ROI on media spend. Our clients include 7 of the 10 largest US Asset Managers, some of the most recognizable publicly traded brands, and our business is rapidly expanding.

We are looking for an experienced digital media advertising operations manager to join our team. This candidate demonstrates a genuine passion for digital media, marketing strategy and error-free execution. We’re looking for a savvy, high-energy, and self-motivated individual who loves helping customers execute high performing campaigns.

Our team runs at a fast pace, thinks like entrepreneurs, and work as a team to building and refining processes to scale our business. Once we commit to our plan as a team, you’ll be expected to own and deliver on your projects with minimal supervision. This individual will also serve as a point of contact internally interfacing with Broadridge stakeholders and account teams.

Strong communication, project management, critical thinking and report generation skills are essential for success. As we focus on continually improving our digital media offering and operations, we are looking for an execution oriented, collaborative teammate who can contribute best practices from prior roles to grow our business.

Our team is lean and nimble.  We are a small, fast-growing business within a large public company, providing us with ample resources to meet our growth objectives.   We work hard, have fun and respect one another’s work life balance. 

The Role:

The AdvisorTarget Digital Advertising Operations Manager will be responsible for executing digital advertising campaigns on behalf of our clients and collaborating with Broadridge sales teams that engage with buyers in our target markets.   

More specifically, this role will be responsible for the following:

• Executing digital advertising campaigns on the following platforms:
  • Google Ads
  • DV 360
  • LiveRamp
  • Meta
  • LinkedIn
• Generating campaign reports for clients and internal Broadridge stakeholders.
• Collaborate with Broadridge sales teams that work directly with our target markets and own the client relationship. Serving as a Subject Matter Expert (SME), you will help enable them on presenting our unique solution, describe our differentiators, field workflow questions from customers, and ultimately close the business.
• In partnership with the AT Reach Director of Sales, expand our offerings and develop new products through strategic partnerships. Commercial models include collaborating with Ad Networks for the commercial use and integration of AdvisorTarget data, advisor audience resell relationships with publishers, and more.

Skills & Experience Include:

• 3+ years sales/operations experience working directly with clients, for either a digital media agency, publisher or programmatic digital media platform.
• Broad understanding of the Investment industry, either working at an agency serving Financial Services clients or a client-side role at a Financial Services firm as part of an in-house media buying team.
• A growth mindset. You demonstrate an ongoing commitment to educate yourself on both the industries we serve and digital advertising. Identify trends, propose innovative ideas and translate them into opportunities for our customers.
• Team player while succeeding in a self-sufficient work environment

Requirements:

• Minimum of three years of experience in the digital ad space.
• Hands-on proficiency with Google Ad platforms, DV 360 and LiveRamp

Compensation Range: The salary range for this position is between $125,000.00- $145,000.00 Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible

Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring 

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

US applicants: Click here to view the EEOC "Know Your Rights" poster.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. 

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [email protected].