Six Figure Work

Brand Manager, HCP Web

Abbott

Company websiteabbott.com (Abbott, opens in new tab)

Base salary $114K  to $228K

Employer-published annual base salary, USD. Advertised base range in Alameda, CA

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  • LocationAlameda, CA
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (33 min ago) · observed since

About this job

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision.

This is an onsite opportunity based out of Alameda, CA.

What You’ll Work On

  • Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
  • Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions.  Align website support for integrated omnichannel campaigns.
  • Help identify and address healthcare professional information needs through relevant website content and experiences.
  • In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio. 
  • Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness. 
  • Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.
  • Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
  • Build strong working relationships across teams to ensure seamless execution of business priorities.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
  • 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.
  • Strong interest in digital customer experiences and healthcare professional marketing.
  • Experience coordinating projects across multiple stakeholders and timelines.
  • Strong organizational skills with the ability to manage multiple priorities simultaneously.
  • Excellent written and verbal communication skills.
  • Familiarity with web content management systems (CMS) and basic website analytics.

Preferred Qualifications

  • Experience working with websites, digital campaigns, or content marketing programs.
  • Exposure to healthcare, medical device, pharmaceutical, or regulated industries.

The base pay for this position is

$114,000.00 – $228,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Source: Abbott on Workday · View original posting (opens in new tab)

Pay in context

This role's base floor ($114,000) is above 9% of the 755 Marketing roles in California listed on this site; 4 others list the same floor. Their median floor is $160,000; the middle half runs from $135,000 to $191,170.

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 7, 2026.

This range next to 6 other live Abbott roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Abbott roles with the nearest advertised base floor
RolePublished base
Brand Manager, HCP Web (this listing)$114K - $228K
Product Marketing Manager$114K - $228K
Manager, Product Quality Engineering$114K - $228K
Senior Systems Engineer$114K - $228K
Staff AI/ML Platform Engineer$114K - $228K
Manager, Clinical Data Review – Medical Devices (on-site)$114K - $228K
Brand Manager, HCP Marketing, Peer-to-Peer$114K - $228K

Same $100K to $400K scale as every card. All Abbott roles · How to read the bar

Observed changes

  1. First observed on the employer's board
  2. Began meeting the published-salary criteria
  3. Absent from the employer's board; confirmation pending
  4. absence cleared
Observed since
Employer-stated posting date
2026-09-29
Where this pay comes from

Location as the employer wrote it: United States - California - Alameda

$114,000.00 – $228,000.00

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.