Director, Ads Product Marketing
Company websiteinstacart.careers (Instacart, opens in new tab)
Base salary $242,000 to $255,500
Employer-published annual base salary, USD. Advertised base range in Ct, NJ
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationCt, NJ
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (1 h ago) · observed since
About this job
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Why this role is on the menu
Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion.
What you'll cook up in your first year
- A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact
- An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels
- Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy
- Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events
- A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing
The secret ingredients we're looking for
Must-have pantry staples (Minimum Qualifications)
- 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically
- Experience in both outbound and inbound Product Marketing efforts
- Team management experience, across multiple product lines
- Bachelor's degree in marketing, business, or related field
- Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
- Proven track record of developing and executing successful go-to-market strategies
- Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
- Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences
Optional garnishes (Preferred Qualifications)
- Retail Media Network, CPG and/or Retailer experience
- Experience using AI to find efficiencies in workflow/processes
- A passion for media, measurement and the advertising industry
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
CA, NY, CT, NJ
$242,000—$255,500 USD
WA
$232,000—$245,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$222,000—$234,500 USD
All other states
$202,000—$213,000 USD
Source: Instacart on Greenhouse · View original posting (opens in new tab)
Pay in context
This role's base floor ($242,000) is above 95% of the 2,590 Marketing roles nationwide listed on this site; 1 other lists the same floor. Their median floor is $149,349; the middle half runs from $123,000 to $176,600.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingDirector, Ads Product Marketing$242,000 to $255,500
Senior Applied Scientist II, Ads Optimization$240,000 to $253,500
Chief of Staff, Online Grocery$239K to $252K
Senior Manager, Marketing Decision Science$242,000 to $255,500
Senior Manager, Technology Internal Audit$243,214 to $251,000
Director IT, Internal Audit$245,000 to $258,500
Staff Experience Designer$233K to $246K
Chart as a table
| Role | Published base |
|---|---|
| Director, Ads Product Marketing (this listing) | $242,000 - $255,500 |
| Senior Applied Scientist II, Ads Optimization | $240,000 - $253,500 |
| Chief of Staff, Online Grocery | $239K - $252K |
| Senior Manager, Marketing Decision Science | $242,000 - $255,500 |
| Senior Manager, Technology Internal Audit | $243,214 - $251,000 |
| Director IT, Internal Audit | $245,000 - $258,500 |
| Staff Experience Designer | $233K - $246K |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-10-14
Where this pay comes from
Location as the employer wrote it: CA, NY, CT, NJ
USD 242,000 – 255,500 · interval unstated · pay_input_range · CA, NY, CT, NJ · base-labelled (R1: base pay)
- Method
- Structured pay field published by the employer
- Checked
- Rule set
- us-base-v2
The employer's job board publishes this pay as a dedicated data field. We read the field directly; no interpretation was needed.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.