Principal Product Manager, Ads Quality
Company websiteinstacart.careers (Instacart, opens in new tab)
Base salary $250K to $264K
Employer-published annual base salary, USD. Advertised base range in Ct, NJ
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationCt, NJ
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (24 min ago) · observed since
About this job
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
Instacart Ads powers one of the industry's leading retail media ecosystems, helping brands connect with shoppers at the moment of intent on Instacart Marketplace and 310+ partners. Sponsored Products is our anchor format, and its growth depends on how we merchandise and display products to consumers as well as the relevance, ranking, and personalization that drive customer and advertiser value.
As a Principal Product Manager on the Ad Product team, you will own the strategy for Ads Quality across the Sponsored Products franchise. You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers; and to help define the future of how online grocery works.
About the Job
- Create surface-level controls that balance customer value and advertiser value across Sponsored Products
- Drive a high-velocity experimentation program in merchandising, ranking, and relevance - with a goal of shipping experiments that deliver multi-million dollar ARR impact.
- Develop a comprehensive strategy for evolving our ranking and monetization systems to better represent customer intent per ad request
- Lead system design for complex ranking and relevance systems in partnership with Machine Learning engineers, and advance improvements to core retrieval and ranking that power Sponsored Products
- Establish yourself as a thought leader on search and how to monetize it as a surface, sharing your point of view internally and externally with partners and industry leaders
- Define how Sponsored Products evolve in new experiences such as agentic commerce and conversational UI’s
- Partner closely with engineering, design, data science, and UX research to turn ambiguous, high-stakes problems into clear hypotheses, requirements, and measurable outcomes
About You
Minimum Qualifications
- Experience with paid search or Sponsored Products advertising
- Experience building machine learning products, including ranking, relevance, or recommendation systems
- Experience with consumer-facing digital product work at a large, complex technology company
- Strong analytical skills and data science savvy, with a record of using data to guide product decisions and design experiments.
- Critical thinking and executive presence, with the ability to present complex subject matter to senior leaders and build cross-organizational buy-in.
- Willingness to travel approximately 25% of the time.
Preferred Qualifications
- BS or MS in computer science, economics, or a related field.
- 7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue.
- Fluency in data science and machine learning concepts.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
CA, NY, CT, NJ
$250,000—$264,000 USD
WA
$239,000—$252,500 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$230,000—$242,500 USD
All other states
$209,000—$220,500 USD
Source: Instacart on Greenhouse · View original posting (opens in new tab)
Pay in context
This role's base floor ($250,000) is above 95% of the 3,014 Product roles nationwide listed on this site; 20 others list the same floor. Their median floor is $163,944; the middle half runs from $136,575 to $193,759.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingPrincipal Product Manager, Ads Quality$250K to $264K
Director, AI Solutions Strategy & Planning$248,000 to $261,500
Director IT, Internal Audit$245,000 to $258,500
Senior Manager, Technology Internal Audit$243,214 to $251,000
Senior Manager, Marketing Decision Science$242,000 to $255,500
Director, Ads Product Marketing$242,000 to $255,500
Senior Applied Scientist II, Ads Optimization$240,000 to $253,500
Chart as a table
| Role | Published base |
|---|---|
| Principal Product Manager, Ads Quality (this listing) | $250K - $264K |
| Director, AI Solutions Strategy & Planning | $248,000 - $261,500 |
| Director IT, Internal Audit | $245,000 - $258,500 |
| Senior Manager, Technology Internal Audit | $243,214 - $251,000 |
| Senior Manager, Marketing Decision Science | $242,000 - $255,500 |
| Director, Ads Product Marketing | $242,000 - $255,500 |
| Senior Applied Scientist II, Ads Optimization | $240,000 - $253,500 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-11-05
Where this pay comes from
Location as the employer wrote it: CA, NY, CT, NJ
USD 250,000 – 264,000 · interval unstated · pay_input_range · CA, NY, CT, NJ · base-labelled (R1: base pay)
- Method
- Structured pay field published by the employer
- Checked
- Rule set
- us-base-v2
The employer's job board publishes this pay as a dedicated data field. We read the field directly; no interpretation was needed.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.