Director, CRM Sales – State & Local Government (West)
Company websiteservicenow.com (ServiceNow, opens in new tab)
Base salary $153,750 to $253,700
Employer-published annual base salary, USD. Advertised base range in Sacramento, CA
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationSacramento, CA
- WorkplaceRemote
- Status at last checkSource accepting applications when checked
- Last checked (25 min ago) · observed since
About this job
Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
Job Description
What you get to do in this role:
As Director, CRM Sales for State & Local Government (SLG) West, you will lead a team of Prime CRM Account Executives driving new business and expansion across public sector customers across the Western US.
What you get to do in this role
- Lead, coach, and develop a team of 5-8 CRM Account Executives focused on new business growth across SLG West
- Recruit and retain top talent, promote high performers, and top-grade appropriately
- Deliver accurate forecasts and pipeline inspection, and achieve quarterly and annual sales targets
- Proactively contribute to opportunity and revenue by assisting Field Sales Teams in closing
- Build and execute the regional CRM go-to-market strategy with Sales Operations, including competitive positioning and market presence
- Actively engage in territory design, quota setting, and setting clear performance expectations
- Partner with your team on account and territory planning, executive relationship development, and pursuit of transformational CRM opportunities
- Engage and align effectively in C-level meetings and with agency leaders to understand constituent service, contact center, field operations, citizen experience and other key business priorities
- Build effective cross functional partnerships with Solution Consulting, other Sales BUs, Professional Services, Marketing, our Partner community and the ServiceNow executive team
- Grow existing customers through Customer Business Reviews, adoption focus, and regular non-sales engagement
Qualifications
Location: Candidates must be based in a major West Coast or Western US metro with a reasonable drive to major airport. Sacramento or State of California strongly preferred.
To be successful in this role you have:
- 5+ years minimum in a dedicated people management role leading enterprise software AEs
- 10+ years of software or solutions sales experience, with a track record of high quota attainment and new business success
- Relevant domain experience selling CRM, CX, Service, CCaaS, FSM, or other transferable front office applications
- State & Local Government (public sector) sales experience, including navigating public procurement, contracting vehicles, and agency buying cycles
- Strongly preferred: experience working closely with the State of California and its agencies
- AI Fluency: Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving, including AI-powered tools, workflow automation, AI-driven insights, or AI’s potential impact on the function or industry
- Proven ability to build long-term, senior and C-level relationships and negotiate complex deals
- Strong strategic, analytical, and financial planning skills, with ownership of accurate forecasting and opportunity inspection in CRM systems
- Proven partner relationships and the ability to grow revenue through the partner ecosystem
- Experience building self-motivated, collaborative teams with a “win as a team” culture
- Willingness to travel up to 50%
JV20
For positions in this location, we offer a base pay of $153,750 - $253,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Source: ServiceNow on SmartRecruiters · View original posting (opens in new tab)
Pay in context
This role's base floor ($153,750) is above 64% of the 4,291 Sales roles nationwide listed on this site; 2 others list the same floor. Their median floor is $141,500; the middle half runs from $120,000 to $170,000.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingDirector, CRM Sales – State & Local Government (West)$153,750 to $253,700
Director, CRM Sales Manufacturing$153,750 to $253,700
Director, Enterprise Sales - Healthcare (Provider) - WEST$153,750 to $225,300
Corporate Counsel, Public Sector$153,300 to $252,900
Sr Mgr, Solution Consulting Finance, Procurement, Legal$151,875 to $250,575
Staff AI-Native DevOps Engineer$158,500 to $277,400
Staff Machine Learning Engineer_Voice AI$158,500 to $277,400
Chart as a table
| Role | Published base |
|---|---|
| Director, CRM Sales – State & Local Government (West) (this listing) | $153,750 - $253,700 |
| Director, CRM Sales Manufacturing | $153,750 - $253,700 |
| Director, Enterprise Sales - Healthcare (Provider) - WEST | $153,750 - $225,300 |
| Corporate Counsel, Public Sector | $153,300 - $252,900 |
| Sr Mgr, Solution Consulting Finance, Procurement, Legal | $151,875 - $250,575 |
| Staff AI-Native DevOps Engineer | $158,500 - $277,400 |
| Staff Machine Learning Engineer_Voice AI | $158,500 - $277,400 |
Observed changes
- Began meeting the published-salary criteria
- First observed on the employer's board
- Observed since
- Employer-stated posting date
- 2026-11-06
Where this pay comes from
Location as the employer wrote it: Sacramento, California, United States (remote)
For positions in this location, we offer a base pay of $153,750 - $253,700, plus equity (when applicable), variable/incentive compensa
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.