Director of Marketing, RYNO (B2B)

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position:

RYNO is seeking a creative, driven Director of Marketing to take full ownership of our overarching strategy and elevate our brand as the undisputed authority in the Home Services ecosystem. This role is ideal for a driven, player-coach marketer who wants to build a growth plan from the ground up, spearhead strategy, and actively drive execution.

You will assess our current marketing footprint, design a comprehensive multi-channel strategy, and determine how  strategic industry partnerships fit into our growth engine. While you will directly own core strategy and narrative crafting, you will have cross-functional execution support across the organization to help bring your strategy to life.

Key Pillars of the Role:

• Amplify Brand Authority: Harness RYNO’s existing brand authority to drive continuous growth, expanding our footprint and deepening our influence on national stages and social channels. 
• Grow Partnership Ecosystem: Evolve our partnership roadmap into a high-leverage network of strategic alliances with industry leaders.
• Scale Content: Scale our content engine that translates technical expertise into market dominance. 

We are looking for someone who bridges the gap between high-level brand strategy and day-to-day execution. You have a proven track record of marketing professional service providers at scale, but you aren’t a manager of managers who hides behind decks.

If you are a gritty, strategic builder looking to mobilize your industry expertise, command market attention, and scale RYNO's reputation as the gold standard for the Home Services space, this is your next move.

Position Responsibilities:

• B2B Strategy & Brand Positioning: Conduct a full assessment of RYNO's current marketing efforts and design a grounded, high-impact marketing plan from scratch. Drive comprehensive marketing strategy, repositioning RYNO’s market presence at the forefront of the industry.

• Partnership Program Strategy: Evaluate the competitive landscape to decide how new partnerships should integrate into our core marketing plan, setting the roadmap for strategic high-level industry influencers and vendors alliances. 

• Content & Narrative Architecture: Re-define RYNO’s brand voice and develop high-impact case studies, B2B campaigns, and collateral that turn brand authority into measurable revenue through day-to-day content creation and channel management.

• Cross-Functional Revenue Alignment: Partner with sales and product teams to translate brand authority into scalable lead generation and directly support corporate revenue goals.

• Data-Driven Optimization: Establish clear KPIs across all campaigns, using market sentiment and performance analytics to continuously refine messaging and channel mix.

• Industry Presence: Serve as a key brand representative for RYNO at trade shows, conferences, and industry events.

• Other Duties: As assigned by management 

Position Requirements:

• Experience Level: 2+ years of hands-on marketing experience within B2B or agency, environments (Home Services vertical experience is preferred).

• Builder Mindset: Demonstrated ability to assess existing programs, map out a cohesive strategy, and execute plans from the ground up.

• Player-Coach Mentality: High initiative, adaptability, and a strong work ethic; comfortable wearing multiple hats in a lean, fast-paced environment.

• Storytelling & Content Creation: Exceptional copywriting and B2B narrative-crafting skills with a track record of creating engaging content across digital platforms (LinkedIn, YouTube, Facebook, Instagram, Email, etc).

• Resourcefulness & Collaboration: Ability to coordinate effectively with internal team members on shared goals.

• MarTech & AI Proficiency: Familiarity with B2B marketing stacks (e.g., SalesForce, Wrike, Google Analytics, SEO tools) and practical experience utilizing generative AI tools to maximize productivity.

Benefits:

We've Got You Covered! RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones

About RYNO Strategic Solutions:

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.