Director, Paid Media Services, iLawyerMarketing

About iLawyer Marketing:

iLawyerMarketing, an EverService company, is the premier digital marketing agency for law firms in the U.S. We’re part of EverService Holdings, a Sunstone Partners-backed portfolio operator with leading brands across legal digital marketing. We specialize in helping our clients generate more leads and signed cases through smarter SEO and AEO, paid search campaigns, and websites focused on maximizing conversion rates. As AI search reshapes how clients find law firms, we have positioned ourselves at the front of that shift. Our scale gives clients access to best-in-class talent and technology, while our focused structure keeps us close to the firms we serve.

Summary of Position:

We're hiring a Head of Paid Media to own, manage, and grow iLawyer's Paid Media department. You'll be accountable for year-over-year revenue growth, the products the department sells, and the team that delivers them.

Today our program is built on demand capture: Google Paid Search, Local Services Ads (LSA), and programmatic/DSP, with paid social at an early stage. Your mandate is to take it full funnel. That means scaling Paid Social across Meta and TikTok, expanding programmatic into CTV/streaming, streaming audio, and digital OOH, and building demand generation with video creative at the center.

You don't need to be the best hands-on buyer in every channel. You need to know what great looks like, hire the specialists who deliver it, and turn each channel into a product that grows. You'll step in hands-on when and where it's needed.

What Success Looks Like:

After your first year, iLawyer's Paid Media department is growing revenue year over year, selling a full-funnel lineup across Search, LSA, Programmatic, and Paid Social, and running on a team built to scale without you in every account.

Position Responsibilities:

Department Ownership and Growth

• Represent iLawyer's omnichannel point of view in the legal marketing community

• Own the paid media department's year-over-year revenue growth, retention, and expansion targets

• Set product strategy, packaging, and pricing input across all paid media offerings

• Report performance, forecasts, and growth plans to iLawyer leadership

Channel and Product Strategy

• Lead strategy across our four core offerings: Paid Search, LSA, Programmatic, and Paid Social

• Expand Programmatic to include CTV/streaming, streaming audio, and digital OOH inventory available through DSPs

• Build Paid Social (Meta and TikTok) from its early stage into a full offering

• Build a demand generation practice with video and ad creative at its core, delivered through specialists and production partners

• Own full-funnel journey design and measurement standards, connecting media to intake, conversion, and signed cases

Team Leadership

• Lead the existing Google media team and set delivery, QA, and reporting standards

• Define the department's org design and hire channel specialists as offerings grow

• Step in hands-on when and where it's needed

• Evaluate and implement tools, automation, and AI that improve efficiency and performance

Partnership with Sales and Client Success

• Support Sales with proposal scoping and strategic pitches

• Partner with Client Success to find expansion opportunities and advise top accounts, presenting directly to firm owners and managing partners

• Equip both teams with the talk tracks and case studies they need to sell paid media confidently

Other Duties as Assigned by Leadership

Required Qualificaitons:

• Experience: 10+ years of paid media experience with 7+ years in a senior leadership or department-head capacity in a fast-paced agency environment or in-house setting

• Product Strategy & Growth: Proven record of owning and growing a department or practice's revenue year over year

• Industry Background: Demonstrated experience in high-consideration, lead-generation verticals

• Multi-Channel Expertise: Proven mastery across Google Ads (Search and LSA), plus strong working knowledge of programmatic and paid social channels

• Full-Funnel Lifecycle: Expert-level mastery of multi-touch customer journeys, lead intake workflows, and conversion rate optimization specifically tailored for high-consideration, consultative services

• Commercial Acumen: Strong background in managing revenue growth, scope creation, margin health, and packaging service deliverables

• People Leadership: Experience building and scaling teams of managers and specialists

• Channel Expansion: Demonstrated success conceptualizing and scaling video-centric programs, with a proven track record of bringing net-new advertising channels from concept to market

Preferred Qualifications

• Legal Sector Marketing Expertise: Media buying and marketing experience for law firms,within an agency or in-house
• Advanced Programmatic Execution: Experience buying CTV/streaming and digital OOH through DSPs
• Legal Tech & Lead-Intake Proficiency: Familiarity with legal intake and tracking tools (e.g., CallRail, Lead Docket, Litify, Clio Grow)
• Regulatory & Compliance Fluency: Working knowledge of attorney advertising rules and state bar guidelines
• Industry Thought Leadership: A track record of speaking or publishing on marketing and advertising

Benefits:

We've Got You Covered! iLawyer Marketing is proud to offer a variety of benefits to support employees and their families, including:

• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones

About EverService Holdings, LLC:

EverService is a global holdings company specializing in B2B professional services for companies of all sizes, helping them to grow and scale. After years of operating across both marketing and engagement verticals, EverService has streamlined its portfolio and now concentrates exclusively on driving growth within its marketing ecosystem. Through its vertically integrated brands, EverService delivers performance-driven digital marketing solutions across the legal, home services, and professional services industries. Our agencies specialize in SEO, paid media, website design and development, conversion optimization, creative services, and analytics, leveraging advanced technology and AI to deliver measurable business impact. Backed by deep industry expertise and a commitment to scalable, data-driven execution, EverService is the trusted growth engine for the sectors we serve, helping businesses strengthen their online visibility, generate high-intent demand, and drive measurable, sustainable growth through digital marketing.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.  

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.