Six Figure Work

Director of Sales - Target

Mattel, Inc

Company websitemattel.com (Mattel, Inc, opens in new tab)

Base salary $160K  to $198K

Employer-published annual base salary, USD. Advertised base range in Minneapolis, MN

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  • LocationMinneapolis, MN
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (1 h ago) · observed since

About this job

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel, Inc., a leading global play and family entertainment company is seeking a Director, Sales. The Director will have responsibility for the strategic direction and management of the full Dolls business portfolio and team. Primary responsibilities include managing the relationship with account leadership and developing short- and long-term growth strategies in-store and online.  The Director will partner with cross-functional groups across the customer organization to expand the current business and develop new revenue opportunities.  This position will provide the highest level of service to the customer and will provide the leadership critical to execution and achievement of revenue and profit objectives for the category.  

The Director role will be located in our Minneapolis, MN Sales Office or at Headquarters in El Segundo, CA

What Your Impact Will Be: 

  • Lead the assigned categories for the account by creating short and long team account strategies, in-store and .com, to gain share and deliver on annual goals.
  • Create customer value and future business opportunity through customized offerings and other sales strategies.
  • Establish, communicate and implement a strategic business plan for the customer organization that maximizes customer profitability and service levels while ensuring the achievement of segment and corporate growth and revenue objectives.
  • Create initiatives to deliver against vision and goals. Prioritize initiatives and secure and allocate resources accordingly. Develop specific action plans with goals, timing and accountabilities.
  • Establish a customer-centric and shopper-centric focus throughout the organization that anticipates and responds to the needs of the customer and their retail consumers/shoppers.
  • Seek, secure and analyze information to inform strategies and plans, including industry best practices, competitive initiatives and consumer insights, to validate new product introductions and product extensions supported by product promotional opportunities that meet or exceed sales targets.
  • Partner with the sales planning & analytics, marketing and finance teams across the business segments to ensure the success of customer sales strategies and the attainment of segment and corporate financial and performance objectives.
  • Strategize with the omnichannel retail marketing team on retail programs and promotions in support of the category
  • Manage special projects and growth initiatives for the category and partner with internal stakeholders.
  • Drive market share focus in the team.
  • Lead, coach and motivate a sales team to activate plans and hit annual targets.
  • Create a positive team environment and culture of empowerment and productivity.
  • Evaluate the business regularly and distribute responsibilities amongst the team.

Qualifications

What We’re Looking For: 

  • Experience working with large national retailing organizations, preferably with a background in the Toy industry.
  • Highly analytical in order to create business recommendations from data sources
  • Strong skills in selling, JBP, forecasting, execution and having a 360-degree business perspective.
  • Excellent relationship building skills with proven sales success managing key account partnerships
  • Advanced knowledge of syndicated data analysis, data metrics, shopper behavior, brand, competitive and category volumes
  • Advanced communication, interpersonal and project management skills
  • Expert negotiation skills to achieve winning solutions for the business and retailer
  • Ability to leverage relationships to increase shelf-share, online placement and drive increased business
  • Proven ability to lead, own and drive programs and processes
  • Action oriented and excellent decision-making skills
  • Strong economic thinking, financial acumen and entrepreneurship skills
  • Proficient in retailer proprietary systems
  • Results Oriented and Driven
  • Ability to manage multiple projects, deadlines and priorities at once while maintaining the highest level of quality and detail
  • People management experience required
  • Bachelor’s degree in Business Administration, Marketing or related field; MBA preferred
  • 10-12 year’s related work experience

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $160,000 and $198,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 
 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Source: Mattel, Inc on SmartRecruiters · View original posting (opens in new tab)

Pay in context

This role's base floor ($160,000) is above 77% of the 45 Sales roles in Minnesota listed on this site; 2 others list the same floor. Their median floor is $120,000; the middle half runs from $108,600 to $153,750.

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.

This range next to 6 other live Mattel, Inc roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Mattel, Inc roles with the nearest advertised base floor
RolePublished base
Director of Sales - Target (this listing)$160K - $198K
Sr. Manager Product Design - Games$154K - $193K
Senior Technical Product Manager, Applied AI - Mattel Digital Studio$168K - $210K
Sr Manager Executive Protection$142K - $175K
Product Manager, LiveOps - Mattel Digital Studio$140K - $176K
Product Manager, Digital Experiences - Mattel Digital Studio$140K - $176K
Product Manager, Digital Experiences - Mattel Digital Studio$140K - $160K

Same $100K to $400K scale as every card. All Mattel, Inc roles · How to read the bar

Observed changes

  1. First observed on the employer's board
  2. Began meeting the published-salary criteria
Observed since
Employer-stated posting date
2026-10-23
Where this pay comes from

Location as the employer wrote it: Minneapolis, Minnesota, United States

The pay range for this position is between $160,000 and $198,000 annual. The pay range is indicative of projected hiring ran

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.

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