Director, Paid Social

About Code3

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better. 

With teams across the U.S., you’ll find more than a job at Code3. You’ll find a place to grow, make an impact, and do your best work alongside a team that’s invested in your success.

Paid social has evolved far beyond media buying. Success today requires understanding consumer behavior, creative performance, platform innovation, and how culture influences the way people discover and buy products. Our team partners with clients to build full funnel strategies that connect all of those pieces — combining data, creativity, testing, and measurement to drive meaningful business results.

We believe the best ideas come from people who are endlessly curious, willing to challenge conventional thinking, and excited to experiment. We work collaboratively across media, creative, measurement, strategy, and platform partnerships to continuously push our clients and ourselves forward.

About The Role

The Paid Social Director is responsible for leading paid social strategy, client performance, and team development across a portfolio of eCommerce brands. This person brings deep expertise in performance marketing, a strong understanding of the eCommerce landscape, and the ability to translate complex business challenges into actionable strategies that drive measurable growth.

We're looking for a confident, proactive leader with strong opinions and the expertise to back them up. Someone who takes ownership, challenges conventional thinking, and isn't afraid to push clients and teams toward better solutions. They bring exceptional executive presence, inspire confidence in high-stakes conversations, and balance big-picture thinking with the technical depth to diagnose performance challenges and guide teams toward solutions.

Beyond client leadership, this role plays a critical part in elevating the quality of work across Code3's Paid Social practice. The Director will develop strong managers, establish clear standards for accountability and execution, and foster a culture of curiosity, knowledge sharing, and continuous improvement.

Success in this role requires someone who can lead with conviction, operate with urgency, and empower teams to consistently deliver exceptional work.

Note, hands on keys experience within social UIs is a requirement for this role.

What you’ll do:

• Lead paid social strategy, performance, and client health across a portfolio of eCommerce brands, overseeing full funnel media planning, creative strategy, testing, measurement, and long-term account growth.
• Serve as a trusted strategic advisor to senior client stakeholders, confidently leading executive-level conversations, navigating complex challenges, and delivering clear, data-backed recommendations that drive business outcomes.
• Bring deep technical and strategic expertise to diagnose performance challenges, pressure-test account strategies, identify optimization opportunities, and guide teams toward stronger results across major paid social platforms.
• Lead, mentor, and develop high-performing managers and teams, establishing clear expectations, driving accountability, addressing performance gaps, and fostering a culture of ownership, curiosity, and continuous learning.
• Establish and scale best practices across campaign execution, budget management, strategic planning, reporting, and client communication while proactively identifying risks and improving operational efficiency across teams.
• Champion innovation, creative effectiveness, and thought leadership by translating emerging platform capabilities, consumer trends, and measurement advancements into actionable opportunities for clients and the broader agency.

Who will love this role: 

• A highly organized, action-oriented leader who thrives on ownership, brings structure to complexity, and holds themselves and others to high standards.
• A bold, opinionated strategist who has strong, informed perspectives, challenges the status quo, and isn't afraid to push back when there's a better way forward.
• An exceptional communicator who commands a room, builds credibility with senior stakeholders, and genuinely enjoys leading complex client conversations.
• A people-first leader who is passionate about developing talent, building a high-performing team culture, and creating an environment of accountability and continuous improvement.
• An endlessly curious eCommerce and paid social enthusiast who loves digging into performance, exploring emerging trends, and sharing knowledge to make the entire team stronger.

You should have: 

• 8+ years of paid social experience, including significant agency experience leading strategy and performance for eCommerce brands.
• Extensive eCommerce expertise, with a proven track record driving profitable growth for DTC and retail brands, and a deep understanding of customer acquisition, ROAS, CAC, LTV, conversion optimization, and full funnel measurement.
• Advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok, with strong working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging platforms.
• Proven experience managing and developing teams, holding direct reports accountable, addressing performance challenges, and consistently elevating strategic and operational quality.
• Demonstrated ability to independently audit accounts, diagnose performance trends, develop actionable optimization strategies, and connect media performance to broader eCommerce business outcomes.
• Exceptional written, verbal, and presentation skills, with experience building trusted relationships with senior client stakeholders and confidently navigating high-pressure situations.
• Strong understanding of creative strategy, testing methodologies, attribution, incrementality, and performance measurement, with the ability to turn complex data into clear strategic recommendations.
• Advanced Excel skills (pivot tables required); experience with eCommerce analytics and attribution platforms such as GA4, Northbeam, or Triple Whale is strongly preferred. Relevant platform certifications are a plus.

Position also offers a bonus based on company and client success.

The base salary range will be determined based on the candidate’s experience and geographic location. Certain positions may also be eligible for a bonus, with eligibility and details discussed during the recruitment process. For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.

Salary Range

$134,500—$160,000 USD

Working at Code3

At Code3, we believe great work happens when people feel supported, trusted, and empowered to do their best. We’re proud to offer a competitive rewards package, meaningful opportunities for growth, and a culture that’s collaborative, inclusive, and—most importantly—human.

Here’s what you can expect as a Coder:

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits, plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive

A Few Things to Know

All candidates who receive an offer will be required to successfully complete a background check.

Want to get to know us a little better? Check out Life at Code3 to learn more about our people, culture, and what it’s like to be a Coder.

Our Interview Process

During this first call, we’ll get to know you, learn more about your experience, and talk about what you’re looking for in your next opportunity. We’ll also explore alignment with our company and values, and depending on the role, we may ask a few technical or role-specific questions. From there, the process can look a little different depending on the role. You can expect to meet several members of the team and, for some positions, complete a skills assessment such as a Take-Home Assignment or Live Exercise. We’ll make sure you know what to expect every step of the way. Your Talent Acquisition partner will walk you through the full process during your initial conversation.

Inclusive Workforce

At Code3, we’re committed to creating a culture where people from all backgrounds feel welcome, supported, and empowered to bring their authentic selves to work. We want every Coder to feel included and have the opportunity to contribute fully to our vision and goals. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location where the candidate is applying.

If you have an accessibility need or would benefit from an accommodation during the application or interview process, please let us know at [email protected]. We’re happy to work with you to make the process as comfortable and accessible as possible.

For more information about the data we collect and how we use it, please refer to our Privacy Policy.

We use AI technology to help streamline parts of our hiring workflow. People are at the heart of our hiring process, and all candidate decisions are made by our Talent Acquisition Team.

Please note that we do not accept unsolicited resumes or candidate submissions from third-party recruitment firms.