Six Figure Work

Forward Deployed Creative [US]

Luma

Company websitelumalabs.ai (Luma, opens in new tab)

Base salary $145K  to $205K

Employer-published annual base salary, USD. Advertised base range in New York, NY

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  • LocationNew York, NY
  • WorkplaceRemote
  • Status at last checkSource accepting applications when checked
  • Last checked (2 h ago) · observed since

About this job

You'll be Luma's creative lead on the ground with major brands and agencies, turning what our models can do into production workflows they actually use. Sitting between the technology and the craft, you'll shape how top creators work with generative video, and produce high-craft work in Dream Machine yourself as the proof.

This is the first Forward Deployed Creative role in the region, so you'll be defining how partner engagement works here rather than following a set playbook. It fits a senior creative who's comfortable shaping the approach as they go and consulting directly with senior partners. If you'd rather execute an established process, this isn't the fit.

What You'll Own

  • Partner directly with leading brands and creative agencies as their creative and strategic guide to generative AI.

  • Architect and prototype AI-accelerated production workflows that help partners move faster and raise their storytelling.

  • Create hands-on, high-craft content in Dream Machine that sets the bar and becomes inspirational case studies.

  • Consult with partner leadership, translating technical capability into concrete creative and business opportunities.

  • Work as an on-the-ground extension of Product, Partnership, and Sales, bringing real-world insight back into the roadmap.

  • Set the tone and the playbook for how the Forward Deployed Creative function engages partners in the region.

First 90 Days

One way the first 90 could unfold.

  • Days 1–30 — Immerse & Diagnose: Learn Dream Machine and the models deeply, meet priority partners, and understand their pipelines and where generative AI helps most.

  • Days 30–60 — Ship & Validate: Build a real AI-accelerated workflow with a partner and produce a high-craft case study from it.

  • Days 60–90 — Scale & Systemize: Turn what works into repeatable boards and playbooks other FDCs and partners can use.

What You Bring

  • Senior client-facing creative experience (Creative Technologist, Technical Director, or similar) at a top agency, studio, or tech company.

  • An outstanding portfolio of shipped, high-craft work showing taste, technical skill, and storytelling. A portfolio is required.

  • Deep expertise in creative production pipelines (VFX, animation, motion graphics, or production) and designing new workflows.

  • A track record of building new things in ambiguous, fast-moving environments.

  • Exceptional communication and presentation, able to act as a strategic consultant to senior creative and business leaders.

  • Genuine enthusiasm for the creative potential of AI.

Nice to Have

  • Hands-on experience with generative AI creative tools (Midjourney, Runway, Pika, Stable Diffusion).

  • A public profile as a creator or thought leader in emerging tech or generative art.

  • Experience at an innovative agency (e.g. Buck, The Mill) or an in-house tech/brand lab (e.g. Google Creative Lab, Apple Marcom).

About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.

Source: Luma on Ashby · View original posting (opens in new tab)

This range next to 5 other live Luma roles with the nearest advertised base floor
Chart as a table
This range next to 5 other live Luma roles with the nearest advertised base floor
RolePublished base
Forward Deployed Creative [US] (this listing)$145K - $205K
Editor + Motion Graphics$126K - $147K
GTM Delivery Lead, North America$167K - $200K
Software Engineer - Data Infrastructure$170K - $360K
Software Engineer, Inference$195K - $345K
Research Scientist / Engineer – Reinforcement Learning Infrastructure$195K - $395K

Same $100K to $400K scale as every card. All Luma roles · How to read the bar

Observed changes

  1. Began meeting the published-salary criteria
  2. First observed on the employer's board
Observed since
Employer-stated posting date
2026-07-24
Where this pay comes from

Location as the employer wrote it: New York, NY (remote)

USD 145,000 – 205,000 · 1 YEAR · Salary

Method
Structured pay field published by the employer
Checked
Rule set
us-base-v2

The employer's job board publishes this pay as a dedicated data field. We read the field directly; no interpretation was needed.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.