Global Lead, Thought Leadership, B2B Institute

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn's B2B Institute is a leading think tank shaping the future of B2B marketing through original research, insights, and thought leadership. Our work helps senior B2B marketers understand how buying decisions are made, build stronger brands, and drive business growth. Our research has been featured in Harvard Business Review, MIT Sloan Management Review, and Cannes Lions, and is recognized by leading industry organizations.

We are seeking a senior individual contributor to develop compelling, evidence-based thought leadership that influences senior marketing executives and shapes industry conversations. This role requires deep, hands-on B2B marketing expertise, exceptional storytelling skills, strong analytical judgment, and the ability to translate complex research into original, commercially relevant perspectives.

The position combines content creation, research, and executive engagement, with approximately half the time dedicated to developing thought leadership and the other half focused on amplifying insights through industry events, customer engagements, and LinkedIn's channels.

This role reports to the Head of Thought Leadership Research, B2B Institute.

Responsibilities

• Author high-impact thought leadership articles, flagship research reports, executive summaries, and supporting content for senior B2B marketing audiences.
• Translate complex marketing concepts, survey findings, platform data, and third-party research into clear, compelling, evidence-backed insights and actionable recommendations.
• Shape the B2B Institute's editorial agenda by identifying emerging industry trends, developing original perspectives, and challenging conventional marketing thinking.
• Apply deep B2B marketing expertise and commercial understanding to develop content that addresses real-world challenges facing senior marketing leaders.
• Lead secondary research and analysis, evaluate findings, test hypotheses, and partner with research teams to inform new studies and strengthen editorial arguments.
• Develop compelling narratives that connect qualitative and quantitative research findings to broader business challenges and opportunities.
• Present thought leadership and research findings to senior executives, customers, industry partners, and conference audiences with credibility and authority.
• Collaborate with Editorial, Research, Legal, Communications, and cross-functional stakeholders to ensure content quality, accuracy, and alignment.
• Create supporting materials, including presentations, talking points, social content, and executive briefings, to extend the reach and impact of published research.
• Own thought leadership initiatives end-to-end, from initial concept and content development through stakeholder approvals, publication, and market activation.
• Maintain rigorous editorial and analytical standards, ensuring published claims are supported by credible research and evidence.

Qualifications

Basic Qualifications

• Bachelor's degree in Marketing or a related field, or equivalent experience
• 8+ years of professional experience in B2B marketing, agency strategy, consulting, industry research, business editorial, or equivalent experience.
• Experience in B2B marketing within an in-house, agency, or consulting environment.
• Experience publishing written content for business or marketing audiences.
• Experience translating data or research into published thought leadership or original perspectives.

Preferred Qualifications

• 12+ years of professional experience, including senior-level experience within a B2B marketing organization.
• Established industry presence through original research, published articles, thought leadership, or keynote speaking engagements.
• Hands-on experience developing or executing demand generation, performance marketing, or full-funnel marketing programs.
• Experience conducting secondary research and contributing to the design or commissioning of primary research studies.
• Background in agency strategy, consulting, industry research, or business editorial.
• Demonstrated experience presenting to C-level executives and speaking at major industry conferences or events.
• Experience navigating organizational change and collaborating across matrixed, global marketing organizations.

Suggested Skills

• B2B Marketing Strategy
• Thought Leadership & Content Development
• Writing, Editing & Storytelling
• Market Research & Data Analysis
• Executive Communication & Public Speaking
• Stakeholder Management & Cross-Functional Collaboration

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is $131,000 to $212,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.  

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice and Compliance Posters for Job Candidates 

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.