Growth Marketing Lead
Company websitegeneral.legal (General Legal, opens in new tab)
Base salary $110K to $140K
Employer-published annual base salary, USD. Advertised base range in United States
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationUnited States
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (1 h ago) · observed since
About this job
About General Legal
General Legal is an AI-native law firm on a mission to make exceptional legal services available to every company. We hire experienced attorneys from top firms and equip them with specialized AI technology that lets them supercharge their practice. The result: elite-level legal work with same-day turnaround, at a flat rate that's a fraction of what traditional law firms charge. In just six months, we've already delivered on that for more than 500 clients. We're fast-growing and venture-backed, building in the open and moving fast, without losing the rigor of the legal profession we're modernizing.
Role Summary
General Legal is hiring a Growth Marketing Lead to build and run the digital and content engine that drives awareness, demand, and pipeline for our legal services. This is a hands-on, execution-focused role: you'll own everything from SEO and paid acquisition to content creation and campaign performance, working closely with sales to turn marketing effort into revenue. We're looking for a mid-career marketer who can build fast, test relentlessly, and turn early traction into a repeatable growth engine.
What You'll Do
Content Marketing
- Plan and publish content (blog, case studies, email, social) that builds authority and drives organic growth
- Develop a content calendar aligned with SEO strategy and target audience needs
- Partner with legal and product teams to translate expertise into accessible, compelling content
Digital & Performance Marketing
- Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure
- Plan and run paid acquisition campaigns (search, social, retargeting) and manage budget and ROI
- Build and optimize the website and landing pages for conversion
Marketing Operations & Analytics
- Set up and maintain marketing analytics, attribution, and reporting across channels
- Run experiments to identify and scale the highest-performing growth channels
- Partner with sales to ensure marketing-sourced leads convert into pipeline
What You'll Bring
- 3-5 years of hands-on digital and content marketing experience, ideally at a startup or fast-growing company
- Strong technical SEO skills and comfort with marketing and analytics tooling (e.g., Google Analytics, Search Console, or similar)
- Excellent writing skills; comfortable producing content independently, not just briefing others
- Experience running and optimizing paid digital campaigns
- Data-driven approach: comfortable setting up tracking, interpreting results, and iterating quickly
- Self-starter energy; comfortable building process and infrastructure from scratch in a resource-constrained environment
Bonus Points
These aren't required, but they tend to line up with success in this role.
- Experience marketing to legal, compliance, or other B2B professional buyers
- Experience with marketing automation or lifecycle email campaigns
- Basic website/CMS experience (e.g., Webflow) or comfort making light HTML/CSS edits
Compensation & Benefits
Base salary: $110,000–$140,000, based on experience
Equity: meaningful early-employee equity grant.
- Comprehensive medical, dental, and vision coverage
- 401(k) plan
- Flexible PTO and paid company holidays
Source: General Legal on Greenhouse · View original posting (opens in new tab)
Pay in context
This role's base floor ($110,000) is above 10% of the 2,592 Marketing roles nationwide listed on this site; 76 others list the same floor. Their median floor is $149,349; the middle half runs from $123,000 to $176,600.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingGrowth Marketing Lead$110K to $140K
Full Stack Software Engineer$150K to $190K
Senior Full Stack Engineer$190K to $250K
Senior ML Infra Engineer$200K to $275K
Chart as a table
| Role | Published base |
|---|---|
| Growth Marketing Lead (this listing) | $110K - $140K |
| Full Stack Software Engineer | $150K - $190K |
| Senior Full Stack Engineer | $190K - $250K |
| Senior ML Infra Engineer | $200K - $275K |
Observed changes
- Began meeting the published-salary criteria
- First observed on the employer's board
- Observed since
- Employer-stated posting date
- 2026-08-03
Where this pay comes from
Location as the employer wrote it: United States
Base salary: $110,000–$140,000, based on experience
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.