Manager, Go-To-Market (GTM) (Remote)
Company websitefanaticsinc.com (Fanatics Commerce, opens in new tab)
Base salary $108K to $134K
Employer-published annual base salary, USD. Advertised base range in Atlanta, GA +3 more
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationAtlanta, GA +3 more
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (50 min ago) · observed since
All places named
- Atlanta, GA
- Denver, CO
- Los Angeles, CA
- New York, NY
About this job
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Overview
Are you ready to shape the future of sports fan engagement? Fanatics is building the world’s leading digital sports platform, with the Fanatics App connecting fans to shopping, free-to-play games, collectibles and more in one destination.
The GTM Manager is responsible for bringing the Fanatics App’s value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, this role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans.
You will own the day-to-day planning and execution of Fanatics App marketing programs, ensuring every launch is delivered consistently, on time and with a clear customer story. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features and build ongoing engagement.
Responsibilities
- Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments.
- Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks.
- Develop customer-facing positioning and messaging that clearly communicates the app’s value proposition, product benefits and reasons to engage.
- Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage.
- Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans.
- Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social teams to deliver a consistent customer message.
- Build customer education into the lifecycle, helping customers discover, understand and use the app’s features through onboarding, launch communications and ongoing engagement.
- Drive launch readiness, aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch.
- Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future GTM plans.
- Build scalable GTM playbooks, messaging guides and processes that improve planning and execution.
- Measure launch and campaign effectiveness against goals for awareness, downloads, feature adoption and engagement, applying learnings to future initiatives.
Experience & Skills
- 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product.
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- Proven experience leading cross-functional marketing launches from planning through execution.
- Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns.
- Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars.
- Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams.
- Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness.
- Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
- Passion for sports, fandom and building customer-first experiences.
- Willingness to travel for key business meetings and events.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
#Li-JM3
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$108,000—$134,000 USD
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
Source: Fanatics Commerce on Greenhouse · View original posting (opens in new tab)
Pay in context
This role's base floor ($108,000) is above 8% of the 2,591 Marketing roles nationwide listed on this site; 9 others list the same floor. Their median floor is $149,349; the middle half runs from $123,000 to $176,600.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingManager, Go-To-Market (GTM) (Remote)$108K to $134K
Manager, Operations - Fanatics Events$107K to $133K
Program Manager, Onboarding$107K to $133K
Manager, Strategy & Operations$107K to $133K
Quant Trader, Market Making$105,600 to $132,000
People Systems Manager$100K to $150K
Senior Software Engineer - Backend/Kotlin (REMOTE)$121K to $200K
Chart as a table
| Role | Published base |
|---|---|
| Manager, Go-To-Market (GTM) (Remote) (this listing) | $108K - $134K |
| Manager, Operations - Fanatics Events | $107K - $133K |
| Program Manager, Onboarding | $107K - $133K |
| Manager, Strategy & Operations | $107K - $133K |
| Quant Trader, Market Making | $105,600 - $132,000 |
| People Systems Manager | $100K - $150K |
| Senior Software Engineer - Backend/Kotlin (REMOTE) | $121K - $200K |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- fields changed
- Observed since
- Employer-stated posting date
- 2026-10-23
Where this pay comes from
Location as the employer wrote it: Atlanta, GA, United States; Denver, CO, United States; Los Angeles, CA, United States; New York, NY, United States
$108,000—$134,000 USD
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.