Marketing & Applications Manager AMS - Digital Health Solutions
Company websiteabbott.com (Abbott, opens in new tab)
Base salary $129,300 to $258,700
Employer-published annual base salary, USD. Advertised base range in Lake Forest, IL
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationLake Forest, IL
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (1 h ago) · observed since
About this job
JOB DESCRIPTION:
Marketing & Applications Manager AMS - Digital Health Solutions
Working at Abbott
At Abbott, you can do work that matters, grow, learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
The Marketing & Applications Manager AMS - Digital Health Solutions is responsible for driving commercial success, market adoption, and customer engagement for the AMS portfolio. This role serves as the bridge between Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop and execute go-to-market strategies that accelerate growth, strengthen customer value realization, and support competitive differentiation.
This role combines strategic marketing expertise with strong healthcare diagnostics and workflow solution knowledge to develop impactful messaging, enable field teams, support product launches, and generate market demand. This individual will translate product capabilities into compelling customer value propositions that resonate with pathology laboratories, health systems, and integrated delivery networks.
What You'll Work On:
- Develop and execute downstream marketing strategies that drive product adoption, utilization, and market growth.
- Partner with sales teams to create compelling value propositions, commercial tools, and competitive positioning strategies.
- Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities and refine messaging.
- Lead pricing, packaging, and promotional initiatives that support revenue growth and customer retention.
- Design and implement integrated marketing campaigns across digital, email, events, and field marketing channels.
- Collaborate with customer success, sales, and marketing teams to increase customer engagement and application adoption.
- Create customer-focused content including case studies, ROI stories, testimonials, and thought leadership materials.
- Support product launches by translating new features and capabilities into clear customer benefits and commercialization plan.
- Drive cross-functional launch readiness, including training, messaging, sales enablement, and adoption tracking.
- Develop sales enablement resources such as presentations, demos, ROI calculators, objection-handling guides, and competitive battlecards.
- Train commercial teams on product updates, industry trends, customer insights, and competitive developments.
- Monitor and analyze campaign performance, customer usage trends, and commercial effectiveness to optimize results.
- Use data-driven insights to improve conversion rates, customer experience, and marketing performance.
- Partners across Product Management, R&D, Sales, Clinical Affairs, Customer Success, and Marketing to align commercial strategies and business objectives.
- Lead cross-functional initiatives from planning through execution while ensuring clear communication, stakeholder alignment, and timely delivery.
- Contribute to annual planning, forecasting, and strategic growth initiatives through market, customer, and product insights.
Required Qualifications
- Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field.
- 5+ years of experience in product marketing, commercial marketing, solution applications or related healthcare IT roles.
- Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
- Strong understanding of go-to-market strategy, product launches, and sales enablement.
- Proven ability to develop compelling customer messaging and value propositions.
- Excellent presentation, communication, and stakeholder management skills.
- Demonstrated success working in cross-functional teams and matrix organizations.
- Ability to analyze market data and translate insights into actionable business strategies.
- Willingness to travel up to 25%.
Preferred Qualifications
- MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
- Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
- Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
- Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
- Familiarity with commercialization in regulated healthcare environments.
Key Competencies
- Strategic Thinking
- Customer Focus
- Market Insight & Analytics
- Storytelling & Messaging
- Cross-Functional Collaboration
- Commercial Acumen
- Product Launch Excellence
- Sales Enablement
- Executive Presence
- Results Orientation
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter Abbott News.
The base pay for this position is
$129,300.00 – $258,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product ManagementDIVISION:
CRLB Core LabLOCATION:
United States > Lake Forest : CP01ADDITIONAL LOCATIONS:
WORK SHIFT:
StandardTRAVEL:
Not specifiedMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdfSource: Abbott on Workday · View original posting (opens in new tab)
Pay in context
This role's base floor ($129,300) is above 42% of the 110 Marketing roles in Illinois listed on this site; 2 others list the same floor. Their median floor is $137,400; the middle half runs from $115,000 to $158,463.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingMarketing & Applications Manager AMS - Digital Health Solutions$129,300 to $258,700
Regional Sales Director - San Diego/Orange County/Long Beach/Inland Empire, CA$130,600 to $240,800
Regional Sales Director, MCS$130,600 to $240,800
Regional Sales Director, Cardiac Rhythm Management - Miami/Ft Lauderdale/Boca Raton, FL$130,600 to $240,800
Regional Sales Director, MCS - IL, WI, MI$130,600 to $240,800
Regional Sales Director$130,600 to $240,800
Regional Sales Director, CRM (Dallas/Fort Worth, TX)$130,600 to $240,800
Chart as a table
| Role | Published base |
|---|---|
| Marketing & Applications Manager AMS - Digital Health Solutions (this listing) | $129,300 - $258,700 |
| Regional Sales Director - San Diego/Orange County/Long Beach/Inland Empire, CA | $130,600 - $240,800 |
| Regional Sales Director, MCS | $130,600 - $240,800 |
| Regional Sales Director, Cardiac Rhythm Management - Miami/Ft Lauderdale/Boca Raton, FL | $130,600 - $240,800 |
| Regional Sales Director, MCS - IL, WI, MI | $130,600 - $240,800 |
| Regional Sales Director | $130,600 - $240,800 |
| Regional Sales Director, CRM (Dallas/Fort Worth, TX) | $130,600 - $240,800 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-11-04
Where this pay comes from
Location as the employer wrote it: United States - Illinois - Lake Forest
$129,300.00 – $258,700.00
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.