Six Figure Work

Principal Architect, Consumer Data Platform, Measurement & Attribution

Warner Bros

Company websitewarnerbros.com (Warner Bros, opens in new tab)

Base salary $154,070  to $286,130

Employer-published annual base salary, USD. Advertised base range in United States

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  • LocationUnited States
  • WorkplaceHybrid
  • Status at last checkSource accepting applications when checked
  • Last checked (43 min ago) · observed since

About this job

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role:

Warner Bros. Discovery is seeking a visionary Principal Architect to lead the design and implementation of our next-generation Consumer Data Spine. This internal role is pivotal to the success of our AdTech strategy, enabling high-fidelity identity resolution, clean room integrations, and privacy-compliant data activation across our digital and streaming platforms. Reporting directly to the VP of AdTech, this role will be responsible for architecting scalable, secure, and interoperable data infrastructure that supports targeted advertising, campaign insights, and audience measurement and attribution. 
 
The ideal candidate will bring deep experience in identity data platforms, clean room technologies, and data governance, with a proven track record of delivering enterprise-grade solutions in complex media environments. 

Your Role Accountabilities:

  • Architect and lead the development of Converged AdTech’s new Consumer Data Spine, enabling unified identity resolution across millions of devices

  • Design and implement clean room infrastructure to support high-fidelity audience activation, measurement, and attribution with agency partners

  • Collaborate with product, engineering, legal, and privacy teams to ensure compliance with CCPA, CPRA, GDPR, VPPA, and emerging regulations

  • Define and enforce architectural standards for data interoperability, scalability, and security across AdTech systems

  • Partner with internal stakeholders to align data infrastructure with business goals for targeted advertising and campaign performance

  • Mentor engineering teams and contribute to the strategic roadmap for data platform capabilities

  • Deliver production-ready infrastructure supporting the launch of new audience solutions and advertiser integrations

Qualifications & Experiences: 

  • 15+ years of experience in data architecture, AdTech, or enterprise data platforms

  • Proven track record leading the design and implementation of large-scale identity resolution systems and data clean room infrastructure

  • Deep understanding of first- and third-party data strategies, audience targeting, campaign measurement, and attribution

  • Strong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA, with experience operationalizing compliant data systems

  • Experience collaborating with cross-functional teams including Product, Engineering, Legal, and Privacy

  • Demonstrated ability to deliver complex data infrastructure projects under tight timelines (e.g., 3-month delivery cycles)

  • Expertise in data interoperability, API integrations, and scalable data pipelines

  • Strong communication and leadership skills, with experience mentoring technical teams and influencing executive stakeholders

  • Experience with cloud-based data platforms (e.g., AWS, Databricks, Snowflake)

  • Familiarity with clean room technologies and integrations with agency partners

  • Background in media, streaming, or digital advertising ecosystems

  • Knowledge and experience with digital ad serving technologies (Freewheel, GAM) 

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $154,070.00 - $286,130.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Source: Warner Bros on Workday · View original posting (opens in new tab)

Pay in context

This role's base floor ($154,070) is above 43% of the 4,591 Data & ML roles nationwide listed on this site. Their median floor is $165,000; the middle half runs from $135,000 to $198,360.

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.

This range next to 6 other live Warner Bros roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Warner Bros roles with the nearest advertised base floor
RolePublished base
Principal Architect, Consumer Data Platform, Measurement & Attribution (this listing)$154,070 - $286,130
VP, Marketing Planning & Operations, CNN$161,070 - $299,130
Senior Software Engineer (Boundary Traffic Management)$146,440 - $271,960
Senior Software Engineer (Roku)$163,730 - $304,070
Staff Software Engineer$165,690 - $307,710
Senior Staff Data Engineer (Advertising Technology - AWS experience required)$144,060 - $267,540
Sr. Product Manager, Financial Solutions (Order to Cash)$136,920 - $254,280

Same $100K to $400K scale as every card. All Warner Bros roles · How to read the bar

Observed changes

  1. First observed on the employer's board
  2. Began meeting the published-salary criteria
Observed since
Employer-stated posting date
2026-09-04
Where this pay comes from

Location as the employer wrote it: GA Atlanta 1050 Techwood Drive NW

ion, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $154,070.00 - $286,130.00 salary per year. Other rewards may include annual bonuses,

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.

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