Principal, CTV Measurement, Amazon Ads Strategy & Business Development
Company websiteamazon.com (Amazon, opens in new tab)
Base salary $213,000 to $288,100
Employer-published annual base salary, USD. Advertised base range in New York, NY
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationNew York, NY
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (9 min ago) · observed since
About this job
Advance the future of Connected TV (CTV) advertising measurement by developing innovative strategies that help advertisers unlock unprecedented insights and value. In this pivotal role, you'll bridge technology, partnerships, and strategic vision to evolve how brands understand and optimize their CTV advertising investments across Amazon's premium video properties and third-party publisher partnerships.
As Principal, CTV Measurement Strategy & Business Development, you will lead the development and execution of measurement strategies that enable advertisers to better quantify and maximize the value of premium CTV investments. You'll drive thought leadership across industry bodies, evaluate emerging measurement technologies and partnerships, and build business development frameworks that extend beyond any single initiative to deliver long-term organizational value. Expect to move seamlessly between executive strategy sessions, technical deep dives, and cross-functional collaboration.
This is a high-impact role requiring both strategic vision and collaborative execution. You'll work at the intersection of product innovation, partnership development, and go-to-market strategy to ensure Amazon Ads remains at the forefront of CTV measurement innovation. Work collaboratively with industry measurement providers and standards bodies to support advertiser choice and innovation across CTV.
Key job responsibilities
- Develop comprehensive measurement strategies for CTV advertising across Amazon's video properties and publisher partnerships
- Drive innovation in measurement solutions that address diverse advertiser needs
- Lead strategic business development initiatives with measurement providers and technology platforms
- Represent Amazon Ads in industry associations and standards bodies
- Collaborate closely with Product, Sales, and Analytics teams to translate market insights into actionable strategies
Basic Qualifications
- Bachelor's degree or equivalent
- 10+ years of professional experience in advertising technology, measurement, media, or related fields
- Proven track record of leading complex business development initiatives and strategic partnerships in the digital advertising or media ecosystem
- Deep expertise in video/CTV measurement methodologies, including panel-based measurement, census-based approaches, and emerging alternatives
- Demonstrated ability to influence senior executives and drive consensus across multiple stakeholder groups
- Experience working with measurement providers, publishers, advertisers, or advertising technology platforms
- Strong analytical skills with ability to evaluate technical solutions and business models
- Excellent written and verbal communication skills, with ability to translate complex technical concepts into business value
Preferred Qualifications
- Master's degree or above in business administration, economics, mathematics, engineering, statistics or related field
- Experience with advertising publishers and marketing/creative agencies
- Experience working within a global company, with multi-country responsibilities
- Active participation in industry organizations such as IAB, ARF, VAB, or similar bodies
- Track record of thought leadership through published research, speaking engagements, or industry working groups
- Experience with data clean room technologies, privacy-preserving measurement, and identity solutions
- Understanding of programmatic advertising, DSP/SSP technologies, and ad serving infrastructure
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 213,000.00 - 288,100.00 USD annually
Source: Amazon · View original posting (opens in new tab)
Pay in context
This role's base floor ($213,000) is above 89% of the 662 Sales roles in New York listed on this site. Their median floor is $150,000; the middle half runs from $125,000 to $180,000.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingPrincipal, CTV Measurement, Amazon Ads Strategy & Business Development$213,000 to $288,100
Director, Selling Partner User Experience$216,400 to $292,800
Sr. SoC Power Engineer, Annapurna Labs - Cloud Scale Machine Learning$213,000 to $287,500
Sr Performance Validation Engineer$213,000 to $287,500
Senior System Architect, Hardware Architecture$213,000 to $287,500
Software Development Manager, Core Search$212,700 to $287,700
Software Dev Manager, Amazon EMR$212,700 to $287,700
Chart as a table
| Role | Published base |
|---|---|
| Principal, CTV Measurement, Amazon Ads Strategy & Business Development (this listing) | $213,000 - $288,100 |
| Director, Selling Partner User Experience | $216,400 - $292,800 |
| Sr. SoC Power Engineer, Annapurna Labs - Cloud Scale Machine Learning | $213,000 - $287,500 |
| Sr Performance Validation Engineer | $213,000 - $287,500 |
| Senior System Architect, Hardware Architecture | $213,000 - $287,500 |
| Software Development Manager, Core Search | $212,700 - $287,700 |
| Software Dev Manager, Amazon EMR | $212,700 - $287,700 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-03-19
Where this pay comes from
Location as the employer wrote it: US, NY, New York
USA, NY, New York - 213,000.00 - 288,100.00 USD annually
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.