Principal Product Manager - Tech, Social Advertising

Have you ever discovered a product through a creator you follow on social media, then bought it on Amazon? Do you wonder how brands find the right creators to partner with at scale?

We are building a new social advertising product that helps brands find customers on social media apps through creators. As the Principal PMT for this new product, you will own the product vision, strategy, and roadmap. You'll define how brands discover high-affinity creators, how campaigns get activated, how creators get compensated, and how the whole system integrates with Amazon's existing advertising products (DSP, Sponsored Products, Sponsored Brands, and Creator Ads). You need to be fluent in both worlds: how creators build audiences and monetize content on social platforms, AND how brands evaluate and buy media programmatically.

This is a 0-to-1 role. You would be building a new product from the ground up, working backwards from what brands and creators need to define how the product serves both customers and how it goes to market. If you have built creator tools, advertising products, or multi-sided marketplaces, and especially if you have done more than one of those, we want to talk.

Key job responsibilities

As a Principal Product Manager-Technical for this new product, you will be responsible for building a new product at the intersection of the creator economy and advertising technology. To thrive in this role, you will need to demonstrate:

• Bilateral Fluency: You understand both sides of the marketplace: how creators build audiences, create content, and monetize on social platforms (TikTok, Instagram, YouTube) AND how brands evaluate, buy, and measure media programmatically. You can context-switch between a conversation about creator authenticity and one about ROAS measurement without losing either thread.
• 0-to-1 Builder Instinct: You are an expert at evaluating whether to take a scrappy approach or spend the time to build a durable solution. Every wrong call here costs precious time. You have a track record of getting this right consistently in ambiguous, early-stage environments where there is no playbook to follow.
• Cross-Org Influence: This product delivers most of its value through other teams' systems. You will do significant away-team work in Ads, Associates, and external platform integrations. You earn trust from day one and maintain it through hard conversations where you push partner teams to do things they would not otherwise prioritize.
• Data-Grounded Conviction: You use data to form strong opinions, state them clearly, and update them when evidence warrants. You do not hedge conclusions the data supports, and you do not overstate conclusions it does not.
• Technical Depth: You can engage meaningfully with scientists on matching algorithms, with engineers on API design, and with ads teams on DSP integration architecture. You do not need to write the code, but you need to understand the tradeoffs well enough to make product decisions that are technically sound.

A day in the life

You start the morning reviewing creator-brand match quality metrics and slates of individual creators from yesterday's pilot cohort. A brand partner wants to understand why certain creators rank high for their category. You pull the attribution data and walk them through the quantitative signal: which creators are driving conversions for their brand, at what volume, and how that compares to their managed roster. You then shift to qualitative evaluation of the creator's content, audience fit, and brand alignment. Mid-morning, you're in a working session with the science team debating whether to weight recent conversion velocity or lifetime brand affinity more heavily in the matching algorithm. After lunch, you're drafting the integration spec for how campaigns for this new product will surface inside the DSP console, negotiating scope with the Ads PM who owns that surface. By end of day, you're reviewing creator compensation scenarios with the Associates team, making sure the economics work for the brand (willing to pay), the creator (worth their time), and Amazon (sustainable margin).

About the team

The team is a small group of applied scientists, and engineers. We work across Amazon's creator ecosystem (Associates, Influencer Program, Creator Connections) and ads platform to build something that blends the best parts of both worlds. You would be joining at the stage where there is a solid data hypothesis and brand demand, but the core product decisions are yours to guide.

Basic Qualifications

• 2+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience technical product management
• Experience in understanding performance metrics and developing them to measure progress against key performance indicators
• 5+ years working in at least one of: creator/influencer platforms, social commerce, or affiliate marketing
• Familiarity with at least one programmatic advertising platform (e.g., Amazon DSP, Google DV360, The Trade Desk, Meta Ads Manager)
• Experience launching products in multi-sided marketplaces

Preferred Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Direct experience in BOTH creator/social platforms AND advertising technology (the bilateral intersection is what makes this role unique)
• Experience at a social platform (TikTok, Meta/Instagram, YouTube, Pinterest) or creator economy company (LTK, Impact, CreatorIQ, Grin)
• Hands-on experience managing campaigns or building features within a programmatic advertising platform (not just familiarity)
• Track record of taking a product from 0-to-1 (not just optimizing an existing product at scale)
• Familiarity with affiliate marketing economics and creator compensation models

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually