Senior Brand Manager, Trade
Company websiteabbott.com (Abbott, opens in new tab)
Base salary $130,700 to $261,300
Employer-published annual base salary, USD. Advertised base range in Alameda, CA
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationAlameda, CA
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (2 min ago) · observed since
About this job
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Senior Brand Manager, Trade you will be responsible for the development and execution of trade marketing strategies by partnering with Brand Marketing, Sales, and retail customers to drive sales growth, customer engagement, retention, and promotional effectiveness through data-driven planning and analysis.
What You'll Work On
- Serve as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programs
- Develop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectives
- Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement
- Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives
- Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness
- Manage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performance
- Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth
Skills for Success
- Strong analytical skills with the ability to translate consumer and sales insights into actionable business strategies
- Experience developing and executing customer, channel, and trade marketing plans that drive growth
- Strong business acumen and strategic thinking
- Excellent communication, storytelling and influencing skills
- Proven ability to build and maintain strong retailer and internal cross-functional relationships
- Results-oriented, proactive, and comfortable operating in a fast-paced environment
- Strong project management and organizational capabilities
Required Qualifications
Bachelors Degree in Business, Marketing, Finance or related field with at least 4-6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial Strategy
Proven success developing and executing customer and channel growth strategies
Experience supporting major retailer accounts and collaborating closely with sales organizations
Strong analytical and financial acumen, including promotional and ROI analysis
Demonstrated ability to influence cross-functional teams and lead key business initiatives
Excellent communication, presentation, and relationship-management skills
Customer-centric mindset
Preferred Qualifications
MBA or advanced degree in Business or a related field
7+ years of experience
Experience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industries
Experience working with pharmacy, retail, or eCommerce channels
Demonstrated success launching new products and scaling commercial programs across multiple channels
Experience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growth
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$130,700.00 – $261,300.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product ManagementDIVISION:
ADC Diabetes CareLOCATION:
United States > Alameda : Plaza 6 BuildingADDITIONAL LOCATIONS:
WORK SHIFT:
StandardTRAVEL:
Yes, 15 % of the TimeMEDICAL SURVEILLANCE:
NoSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdfSource: Abbott on Workday · View original posting (opens in new tab)
Pay in context
This role's base floor ($130,700) is above 23% of the 838 Marketing roles in California listed on this site; 1 other lists the same floor. Their median floor is $160,000; the middle half runs from $133,271 to $190,000.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingSenior Brand Manager, Trade$130,700 to $261,300
Regional Sales Director - San Diego/Orange County/Long Beach/Inland Empire, CA$130,600 to $240,800
Regional Sales Director, MCS$130,600 to $240,800
Regional Sales Director, Cardiac Rhythm Management - Miami/Ft Lauderdale/Boca Raton, FL$130,600 to $240,800
Regional Sales Director, MCS - IL, WI, MI$130,600 to $240,800
Regional Sales Director$130,600 to $240,800
Regional Sales Director, CRM (Dallas/Fort Worth, TX)$130,600 to $240,800
Chart as a table
| Role | Published base |
|---|---|
| Senior Brand Manager, Trade (this listing) | $130,700 - $261,300 |
| Regional Sales Director - San Diego/Orange County/Long Beach/Inland Empire, CA | $130,600 - $240,800 |
| Regional Sales Director, MCS | $130,600 - $240,800 |
| Regional Sales Director, Cardiac Rhythm Management - Miami/Ft Lauderdale/Boca Raton, FL | $130,600 - $240,800 |
| Regional Sales Director, MCS - IL, WI, MI | $130,600 - $240,800 |
| Regional Sales Director | $130,600 - $240,800 |
| Regional Sales Director, CRM (Dallas/Fort Worth, TX) | $130,600 - $240,800 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-11-04
Where this pay comes from
Location as the employer wrote it: United States - California - Alameda
$130,700.00 – $261,300.00
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.