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Sr. Program Manager, Merchandising & Field Branding, Amazon Leo

Amazon Leo

Base salary $118,200  to $160,000

Employer-published annual base salary, USD. Advertised base range in Bellevue, WA

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  • LocationBellevue, WA
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (3 h ago) · observed since

About this job

Amazon is seeking a Sr. Program Manager, Merchandising & Field Branding to define and drive the overarching program strategy for Amazon Leo’s merchandise function. This role owns strategic direction across the full merchandise portfolio—including a planned evolution from internal merch store to a customer-facing branded store experience—while leading high-visibility programs that require executive-level communication and leadership review. The ideal candidate brings deep experience managing complex global vendor ecosystems—including external Field Service stakeholders worldwide—and has a proven track record of leveraging merchandise as a strategic tool for deepening customer relationships and driving long-term brand engagement. They scale programs through influence, operational rigor, and data-driven decision-making.

As the Sr. Program Manager, Merchandising & Field Branding for Leo, you will set the multi-year program strategy and own end-to-end execution accountability—from workflow architecture and vendor governance to leadership business reviews and global installer merch branding. You’ll partner directly with Leo’s leadership team, marketing partners, and cross-functional stakeholders to define program direction, build customer-facing campaign strategy, and deliver scalable branded experiences globally.

Key job responsibilities

Program Strategy & Vision

  • Define and own the multi-year program strategy for Leo merchandise, aligning with broader Amazon Leo business goals
  • Establish the strategic framework, goals, and success metrics for the entire merchandise function
  • Translate executive priorities into actionable program roadmaps and resource plans
  • Build and continuously improve scalable systems and SOPs to support global employee, installer, and customer merchandise deliveries

Financial Management & Procurement

  • Negotiate pricing and contract terms with production vendors and suppliers
  • Manage procurement processes including opening and tracking purchase orders (POs)
  • Own budget planning, forecasting, and ongoing budget management for all merchandise programs
  • Track financial performance against budget and identify cost optimization opportunities
  • Ensure compliance with Amazon's procurement and financial policies

Merch Production & Execution

  • Translate creative concepts from Leo's internal creative team into production-ready specifications
  • Manage approved production vendors to ensure design integrity and brand consistency
  • Support development and execution of bespoke merchandise drops and special edition releases
  • Manage production timelines and ensure on-time delivery of all merchandise programs
  • Review product samples and prototypes, providing clear recommendations and answering questions from stakeholders

Global Vendor & Field Service Stakeholder Management

  • Serve as the primary strategic relationship owner for external production vendors, suppliers, and global Field Service stakeholders who support the installer merch branding program
  • Develop and grow a global ecosystem of Field Service partners and vendors—establishing the foundational governance structures, SLAs, and escalation paths needed to support delivery planning, redemption, surplus management, and replacement workflows across global markets
  • Oversee quality control and brand consistency standards across all external Field Service partners executing installer merch branding in the field
  • Drive issue resolution for production delays, quality failures, field execution gaps, or cross-border delivery challenges at scale

Logistics & Fulfillment

  • Oversee end-to-end logistics for packaging, shipment planning, delivery workflows, and inventory management tied to demand forecasting
  • Optimize Amazon's logistics platform with Leo-specific customizations for efficiency and on-time fulfillment
  • Track program performance against KPIs; use data to measure quality, customer satisfaction, and cost optimization opportunities

Leadership Reviews & Governance

  • Own and present business reviews for leadership, including quarterly and annual program reviews
  • Synthesize performance data, risks, and recommendations into clear executive narratives; surface issues before they escalate
  • Maintain program documentation, escalation frameworks, and decision logs; lead cross-functional alignment across creative, marketing, and stakeholders

Customer Marketing & Lifecycle Strategy

  • Lead go-to-market planning and campaign execution for the customer-facing Leo merch store, including launch strategy, promotional cadence, and ongoing performance tracking.
  • Partner with marketing teams and strategic alliance partners to position merch as a tool for customer engagement, developing campaigns that drive brand affinity and repeat interaction.
  • Track program performance against customer-facing KPIs; use data to measure campaign effectiveness, conversion, and ROI and present findings to leadership.

Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • 5+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, BELLEVUE - 118,200.00 - 160,000.00 USD annually

Source: Amazon Leo · View original posting (opens in new tab)

How this pay compares

Base floor $118,200, above 23% of the 426 Program & Project Management roles in Washington on this site; the other 77% list the same floor or a higher one. The employer's range is $41,800 wide, 35% of the floor. Observed open for 3 days so far (since Nov 5, 2026).

Pay in context

Among 426 Program & Project Management roles in Washington listed on this site, the median base floor is $145,188 and the middle half runs from $120,000 to $148,700. This role's floor ($118,200) is above 23% of them.

Base floors of 426 Program & Project Management roles in Washington

Base floors of 426 Program & Project Management roles in Washington$100K to $125K: 30.0% (128); $125K to $150K: 48.6% (207); $150K to $175K: 4.7% (20); $175K to $200K: 14.1% (60); $200K to $225K: 1.2% (5); $225K to $250K: 1.2% (5); $250K to $275K: 0.0% (0); $275K and up: 0.2% (1)0%15%30%45%30%10049%1255%15014%1751%2001%2250%250<1%275This job $118K
Each bar counts postings on this site by published base floor, in $K. The marker is this job's floor.
Table
Base floors of 426 Program & Project Management roles in Washington
Floor bandSharePostings
$100K to $125K30.0%128
$125K to $150K48.6%207
$150K to $175K4.7%20
$175K to $200K14.1%60
$200K to $225K1.2%5
$225K to $250K1.2%5
$250K to $275K0.0%0
$275K and up0.2%1
How this is calculated
Statistic
Base floor distribution of the cohort
Formula
count of cohort postings in each $25K band of published base floor / postings in the cohort
Denominator
426 open postings with this job family in Washington
Sample size
426
Hidden when
needs at least 30 postings in the cohort
Calculation version
jobpage-analysis-v1
Data as of
2026-11-08
Employer set
Open jobs on this site that publish a base salary of $100,000 or more

Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.

State against nationwide

Median base floor in Washington vs nationwide

Median published base floor of the same job family, in this state and across all states, next to this job's floor.
Table
Median base floor in Washington vs nationwide
Valuepostings
Program & Project Management, Washington$145,188426
Program & Project Management, all states$136K3,968
This job's base floor (marked)$118,200
How this is calculated
Statistic
Median floor, state vs nationwide
Formula
median published base floor of each cohort
Denominator
open postings of this job family
Sample size
426 in Washington; 3968 nationwide
Hidden when
needs at least 30 postings in both cohorts
Calculation version
jobpage-analysis-v1
Data as of
2026-11-08
Employer set
Open jobs on this site that publish a base salary of $100,000 or more

How Amazon Leo pays

581 of Amazon Leo's 640 live roles on this site list a higher base floor and 58 list a lower one. Across them the median floor is $143,700; the middle half runs from $136,000 to $153,600.

Base floors of Amazon Leo's 640 live roles

Base floors of Amazon Leo's 640 live roles$100K to $125K: 11.9% (76); $125K to $150K: 53.6% (343); $150K to $175K: 28.4% (182); $175K to $200K: 5.3% (34); $200K to $225K: 0.8% (5)0%15%30%45%60%12%10054%12528%1505%175<1%200This job $118K
Each bar counts this employer's live roles by published base floor, in $K. The marker is this job's floor.
Table
Base floors of Amazon Leo's 640 live roles
Floor bandShareRoles
$100K to $125K11.9%76
$125K to $150K53.6%343
$150K to $175K28.4%182
$175K to $200K5.3%34
$200K to $225K0.8%5
How this is calculated
Statistic
Employer base floor distribution
Formula
count of the employer's open roles in each $25K band of published base floor / its open roles
Denominator
640 open public roles at this employer
Sample size
640
Hidden when
needs at least 5 roles
Calculation version
jobpage-analysis-v1
Data as of
current
Employer set
Open jobs on this site that publish a base salary of $100,000 or more

Similar pay elsewhere

Other employers' Program & Project Management roles in Washington with the nearest published base floor to $118,200, one per employer.

This range next to 6 other live Amazon Leo roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live Amazon Leo roles with the nearest advertised base floor
RolePublished base
Sr. Program Manager, Merchandising & Field Branding, Amazon Leo (this listing)$118,200 - $160,000
Performance Marketing Manager, Amazon Leo$120,000 - $162,300
Performance Marketing Manager, Amazon Leo$120,000 - $162,300
Creative Project Manager, Amazon Leo$120,500 - $163,000
Brand Designer, Amazon Leo$120,500 - $163,000
Sr. Global Trade Operations Project Manager, AMZ Leo Global Trade and Compliance$119,300 - $208,900
Sr. Global Trade PM- Systems/Ops, Leo$119,300 - $208,900

Same $100K to $400K scale as every card. All Amazon Leo roles · How to read the bar

Observed changes

No changes to the pay or listing since we first observed this role on Nov 5, 2026 (3 days ago).

  1. First observed on the employer's board, already publishing a qualifying base salary
Observed since
Employer-stated posting date
2026-07-30
Where this pay comes from

Location as the employer wrote it: US, WA, Bellevue

USA, WA, BELLEVUE - 118,200.00 - 160,000.00 USD annually

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.

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