US Marketing Manager, Diagnostics

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

About the role:

We are seeking a Marketing Manager, to support the growth of our Tuberculosis (TB) diagnostics portfolio, and the Clinical and Industrial Media, in the United States. This role will be responsible for executing marketing strategies, supporting product launches, and collaborating closely with commercial, global marketing, and cross-functional teams to drive adoption of our TB solutions, including the launch of the next-generation BD BACTEC™ MGIT™ System and our Clinical Diagnostic Media. 

Key Responsibilities Include

Product Marketing

• Support the development and execution of annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media.
• Assist in driving market adoption and commercial success of the MGIT™ 2 System, associated consumables, Clinical and Industrial Media.
• Participate in the planning and execution of the US launch of the updated MGIT™ 2 platform.
• Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
• Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.

Commercial & Customer Engagement

• Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the TB portfolio through instrument upgrades, competitive conversions, and new customer acquisition.
• Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships.
• Provide marketing support for key accounts, regional activities, and national initiatives.

Marketing Programs & Execution

• Support the execution of product launch campaigns, educational programs, webinars, and promotional activities.
• Collaborate with digital marketing and communications teams to create compelling content and campaigns.
• Track marketing performance metrics and provide recommendations for continuous improvement.

Cross-Functional Collaboration

• Work closely with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service teams to ensure alignment and successful execution of business objectives.
• Partner with global marketing teams to adapt globally developed sales enablement tools, presentations, customer-facing materials, and marketing resources for the U.S. market, ensuring local relevance, consistent messaging, and effective commercial execution.
• Partner with the Commercial Training team to develop and deliver product training that effectively communicates product features, customer benefits, and competitive positioning, ensuring field teams are equipped to support commercial objectives.

About you:

The ideal candidate possesses foundational marketing knowledge, a passion for healthcare and diagnostics, and the ability to translate customer insights into marketing initiatives that support business objectives while building their own professional expertise.

Required Education & Experience:

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
• Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
• Experience collaborating with sales teams and supporting commercial initiatives.
• Ability to analyze market data and translate insights into actionable recommendations.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Strong written, verbal, and presentation communication skills.
• Ability to influence without direct authority
• Must reside in the United States (Eastern or Central time preferred) and be able to travel approximately 30%.

Preferred Qualifications

• Experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine.
• Knowledge of diagnostic laboratories, public health institutions, and healthcare systems.
• Experience supporting product launches within healthcare, diagnostics, or life sciences.
• MBA or Master's degree in a related field.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

NA (United States of America)



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Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$105,100.00 - $168,100.00 USD Annual