Content Marketing Manager - Growth Marketing
Company websiteapplovin.com (AppLovin, opens in new tab)
Base salary $170,100 to $243,000
Employer-published annual base salary, USD. Advertised base range in New York City, NY
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationNew York City, NY
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (15 min ago) · observed since
About this job
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
About the role
AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.
What you’ll do
- Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
- Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
- Make sure advertisers have the information they need to be successful on AppLovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
- Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve.
- Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on AppLovin.
What we’re looking for
- You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copyeditor.
- You move fast and would rather publish and iterate than wait until something is perfect.
- You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute - you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute.
Nice to have
- 3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to.
- Familiarity with PostHog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report.
- Video scripting or production experience.
- Ad platform background - you've marketed to advertisers, not just to consumers.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to [email protected].
New York Base Pay Range
$170,100—$243,000 USD
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected]
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.
Source: AppLovin on Greenhouse · View original posting (opens in new tab)
Pay in context
This role's base floor ($170,100) is above 74% of the 566 Marketing roles in New York listed on this site. Their median floor is $146,438; the middle half runs from $120,000 to $172,275.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingContent Marketing Manager - Growth Marketing$170,100 to $243,000
Creative Producer, Growth Marketing$170K to $243K
Social Media Manager, Growth Marketing$170K to $243K
Content Marketing Manager - Growth Marketing$170,100 to $243,000
Content Marketing Manager - Growth Marketing$170,100 to $243,000
International Tax Manager$173,560 to $198,400
Manager, Business Development$157,500 to $225,000
Chart as a table
| Role | Published base |
|---|---|
| Content Marketing Manager - Growth Marketing (this listing) | $170,100 - $243,000 |
| Creative Producer, Growth Marketing | $170K - $243K |
| Social Media Manager, Growth Marketing | $170K - $243K |
| Content Marketing Manager - Growth Marketing | $170,100 - $243,000 |
| Content Marketing Manager - Growth Marketing | $170,100 - $243,000 |
| International Tax Manager | $173,560 - $198,400 |
| Manager, Business Development | $157,500 - $225,000 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Began meeting the published-salary criteria
- Absent from the employer's board; confirmation pending
- Closure observed on Oct 20, 2026
- Reappeared on the employer's board
- fields changed
- Observed since
- Employer-stated posting date
- 2026-09-23
Where this pay comes from
Location as the employer wrote it: New York Base Pay Range
USD 170,100 – 243,000 · interval unstated · pay_input_range · New York Base Pay Range · base-labelled (R1: Base Pay)
- Method
- Structured pay field published by the employer
- Checked
- Rule set
- us-base-v2
The employer's job board publishes this pay as a dedicated data field. We read the field directly; no interpretation was needed.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.