Head of User Acquisition, Short Drama
Company websitenewsbreak.com (NewsBreak, opens in new tab)
Base salary $150K to $200K
Employer-published annual base salary, USD. Advertised base range in Mountain View, CA
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationMountain View, CA
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (50 min ago) · observed since
About this job
About NewsBreak
Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.
Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.
Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).
Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.
Learn more at: NewsBreak, Nearby AI, NDot AI
About the role
NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of User Acquisition you will own paid user acquisition for ReelBee across Meta, TikTok and Google, and be accountable for how efficiently we turn spend into paying users. You will work closely with creative editors, content operations and data. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.
What you'll do
- Own paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rules
- Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scale
- Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creatives
- Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy compliance
- Evaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where used
- Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan
What we're looking for
- 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferred
- A verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it
- Expert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar with Google App Campaigns
- Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from cohort data
- Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly
- Professional fluency in English and Mandarin
Nice to have
- UA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction app
- Title-level or content-level scaling decisions
- Managed an agency or a small UA team
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$150,000—$200,000 USD
CPRA Privacy Notice for California Candidates
Source: NewsBreak on Greenhouse · View original posting (opens in new tab)
Pay in context
This role's base floor ($150,000) is above 37% of the 838 Marketing roles in California listed on this site; 43 others list the same floor. Their median floor is $160,000; the middle half runs from $133,271 to $190,000.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingHead of User Acquisition, Short Drama$150K to $200K
Senior Recommendation Engineer$150K to $300K
Senior Software Engineer, Lifecycle & Messaging Platform$150K to $280K
Machine Learning Engineer, LLM Post-Training$150K to $230K
Ventures, General Management Rotation Program (AI Growth Architect)$150K to $210K
Localization Vertical Product Manager$146K to $342K
Software Engineer, Ads Platform$155K to $260K
Chart as a table
| Role | Published base |
|---|---|
| Head of User Acquisition, Short Drama (this listing) | $150K - $200K |
| Senior Recommendation Engineer | $150K - $300K |
| Senior Software Engineer, Lifecycle & Messaging Platform | $150K - $280K |
| Machine Learning Engineer, LLM Post-Training | $150K - $230K |
| Ventures, General Management Rotation Program (AI Growth Architect) | $150K - $210K |
| Localization Vertical Product Manager | $146K - $342K |
| Software Engineer, Ads Platform | $155K - $260K |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-10-15
Where this pay comes from
Location as the employer wrote it: Mountain View, California, United States
USD 150,000 – 200,000 · interval unstated · pay_input_range · Annual Base Pay Range
- Method
- Structured pay field published by the employer
- Checked
- Rule set
- us-base-v2
The employer's job board publishes this pay as a dedicated data field. We read the field directly; no interpretation was needed.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.