Six Figure Work

Lead Market Development

AT&T

Company websiteatt.com (AT&T, opens in new tab)

Base salary $143,800  to $231,100

Employer-published annual base salary, USD. Advertised base range in San Jose, CA +7 more

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  • LocationSan Jose, CA +7 more
  • WorkplaceWorkplace not stated
  • Status at last checkSource accepting applications when checked
  • Last checked (34 min ago) · observed since
All 8 locations
  • San Jose, California
  • San Diego, California
  • San Francisco, California
  • Los Angeles, California
  • Sacramento, California
  • Pleasanton, California
  • Denver, Colorado
  • Bellevue, Washington

About this job

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.


Overall Purpose: Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing strategies for expanding distribution and driving growth.

Key Roles and Responsibilities:


Typical tasks may include, but are not limited to, the following:

  • Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
  • Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
  • Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
  • Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
  • Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.


Supervisor: No



Our Lead Market Development jobs earn between $143,800.00 - $231,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.


Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Bellevue, Washington, Denver, Colorado, Los Angeles, California, Pleasanton, California, Sacramento, California, San Diego, California, San Francisco, California, San Jose, California

Salary Range:

$143,800.00 - $231,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Source: AT&T on Workday · View original posting (opens in new tab)

This range next to 6 other live AT&T roles with the nearest advertised base floor
Chart as a table
This range next to 6 other live AT&T roles with the nearest advertised base floor
RolePublished base
Lead Market Development (this listing)$143,800 - $231,100
Lead Product Management & Develop$143,800 - $215,800
Lead Digital Experience Designer$143,800 - $215,800
Lead Commercialization$143,800 - $215,800
Lead Commercialization$143,800 - $215,800
Principal Business Strategy (Government)$143,800 - $215,800
Lead Market Development$143,800 - $215,800

Same $100K to $400K scale as every card. All AT&T roles · How to read the bar

Observed changes

  1. First observed on the employer's board
  2. Began meeting the published-salary criteria
Observed since
Employer-stated posting date
2026-11-03
Where this pay comes from

Location as the employer wrote it: Multiple locations (8)

Our Lead Market Development jobs earn between $143,800.00 - $231,100.00 USD Annual. Not to mention all the other amazing rewards th

Method
Employer text, read with fixed rules and re-verified
Checked
Rule set
us-base-v2

The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.

What we verified

  • The pay figures come from the employer's own listing, quoted exactly above.
  • The pay is an annual base salary in US dollars with a minimum of at least $100,000.
  • The role was publicly listed on the employer's job board when last checked.

We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.