Product Marketing Manager - Job Seeker Audience

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role is based in either New York, San Francisco, or Mountain View.

We are seeking a highly motivated Product Marketing Manager to join our marketing organization, focused on the Job Seeker audience.

Job seekers are at the heart of LinkedIn's platform and marketplace. Millions of professionals come to LinkedIn to discover opportunities, build their networks, develop new skills, showcase their experience, and navigate every stage of their careers. As LinkedIn continues to evolve into the most trusted destination for career growth, we are committed to creating products and experiences that help job seekers find the right opportunities and achieve better career outcomes.

As a Product Marketing Manager for Job Seekers, you will play a critical role in shaping the future of the job search experience. You will develop compelling narratives around our products, deeply understand the needs and behaviors of job seekers, and influence product strategy through audience and market insights. You will partner closely with Product, Engineering, Design, Research, Data Science, Communications, and Marketing teams to bring innovative, AI-powered experiences to market that help job seekers navigate an increasingly dynamic world of work.

The ideal candidate is equal parts strategist, storyteller, researcher, and operator—someone who is excited about understanding member needs and translating them into products, positioning, and experiences that drive meaningful impact. You bring a solution-oriented and creative mindset to think of new ways we can better help job seekers.

Responsibilities:

• Define audience strategy, positioning, and messaging: Craft differentiated narratives that clearly communicate how LinkedIn helps professionals discover opportunities, make informed career decisions, and achieve better outcomes throughout their career journey.
• Be the voice of the Job Seeker: Develop a deep understanding of job seeker needs, motivations, pain points, and behaviors through qualitative and quantitative research. Bring audience insights into product planning, roadmap discussions, and company strategy to ensure LinkedIn continues to earn and maintain trust with professionals worldwide.
• Influence product strategy and roadmap: Partner closely with Product, Design, Engineering, and Research teams to identify unmet needs, market opportunities, and emerging trends. Use competitive intelligence, industry signals, and member insights to help shape product investments and prioritize experiences that improve job seeker outcomes.
• Lead go-to-market strategy and execution: Own end-to-end go-to-market plans for new features, products, and insights. Drive cross-functional alignment across Product, Marketing, Communications, and Hirer audience teams to ensure successful launches and adoption globally.
• Drive audience growth, engagement, and adoption: Identify opportunities to increase awareness, engagement, retention, and trust among job seekers. Partner with lifecycle, brand, and growth marketing teams to create messaging that connect product value to member needs across the job search journey.
• Evangelize the Job Seeker perspective: Serve as an internal and external champion for job seekers. Communicate audience insights, product strategy, and market trends across the organization, and help establish LinkedIn as the most trusted platform for career growth and opportunity.
• Inform hirer side of marketplace: Understand the hirer/customer side of the careers marketplace to strategically inform hiring products and GTM strategies from the POV of the job seeker and identify areas of opportunity for deeper collaboration and consistency.

Qualifications

Basic Qualifications:

• Bachelor’s degree or equivalent experience 
• 3+ years of marketing experience, with a preference for product marketing

Preferred Qualifications: 

• 3+ years of product marketing experience
• 3+ years of experience marketing consumer-facing digital products, preferably in a two-sided marketplace
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
• Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc. 
• Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization.
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact 
• A consistent, demonstrated track record of influencing product strategies and launching experiences that drive material business impact 
• Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting 

Suggested Skills:

• Execution, analysis and synthesis of data and market research 
• Go-to-market launch strategy 
• Product positioning, messaging and creative storytelling
• Excellent written and verbal communications
• Stakeholder management 

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $157,000. 

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice and Compliance Posters for Job Candidates 

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.