Senior Product Manager, Consumer Marketing Sleep Disorders

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Job Description

Join Takeda as a Senior Product Manager (SPM), Consumer Marketing where you will be responsible for developing and executing on brand strategy aligned projects and key initiatives  in order to prepare for a best-in-class launch. Reporting to the Director, Brand Strategy and Consumer Marketing, the Senior Product Manager will be responsible for creating meaningful and differentiated customer experiences across channels and contribute to the launch readiness in Narcolepsy Type 1. The SPM will be primarily responsible for developing content and cross-channel activation and optimization plans for branded campaigns.

This role will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. The SPM is expected to be able to iterate rapidly and refine the strategy and tactics while leveraging agile marketing principles. As part of the Sleep Disorders brand team, this role will be expected to collaborate across HCP and Consumer teams and cross-functional partners with the end goal of winning for patients.

How you will contribute:

• Participate in the development of consumer tactics (branded) by creating exceptional user experiences for the brand leading to the achievement of business goals and objectives
• Contribute to consumer campaign planning and development, channel strategy, execution and measurement of campaigns for the Sleep Disorders franchise
• Build awareness through owned, earned and paid digital media channels, partnering with the MCE team for best-in-class execution
• Ensure performance, integrity and measurability of marketing ecosystem across both branded and unbranded campaigns
• Develop measurement plans and continuously monitor campaign performance across channels. Evaluate, test and optimize, report on campaigns performance and translate data into actionable insights to enhance customer experience 
• Act as day-to-day lead in the implementation of a set of promotional materials, partnering with multiple internal stakeholders and external agencies including SOW/timeline/budget oversight
• Form and maintain strong partnerships with cross-functional business partners including HCP Marketing, Digital Team, Communications, Advocacy, Patient Services, Market Access, DDT and Medical
• Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets 
• Manage annual promotional budget for projects within scope of responsibility
• Lead day-to-day implementation of promotional materials, partnering with internal stakeholders and agency partners to ensure timely delivery through medical, legal, and regulatory review
• Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability 
• Innovate and evaluate marketing opportunities and capabilities that support strategic imperatives

 Minimum Requirements/Qualifications:

• Bachelor’s Degree
• 6+ years of experience with increasing responsibilities in sales, marketing, or related function
• 3+ years of Healthcare related experience
• Ability to influence cross-functional teams and drive alignment across key stakeholders.
• Ability to successfully manage multiple projects and resources concurrently on time and on budget.

Preferred:

• MBA or MSc/PhD
• Experience working on a product launch
• Experience in Sleep Disorders, Neurology, Psychiatry, Pulmonology or Rare therapeutic areas
• Deep understanding of pharma marketing tactics and regulatory requirements with an analytics bent and test-and-learn mindset.
• Experience leading development and implementation of consumer tactics.
• Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within Takeda and with agency representatives.
• Team player who is readily willing to help other strategic marketers.
• Comfortable and energized operating in a fast-paced environment.
• Intellectually curious and passionate about consumer data and insights.
• Proven self-starter with a desire to grow and expand marketing skills.

PHYSICAL DEMANDS: 

• Able to sit for long periods at a desk
• Able to read and review large quantities of printed material or online material

 

TRAVEL REQUIREMENTS:

• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$137,000.00 - $215,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

For information about our benefits, please click here.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.