Sr. Manager RGM Trade Promo (TPM/TPO) Lead

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will: 

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

Mondelēz is on an RGM transformation journey. Mondelēz operates globally through a decentralized model of 4 regions, with a working motto of “Local First, But Not Local Only”. Each market is at a different starting point in its RGM capability. The Global Product Owner, Trade Promo is an individual contributor role. It sets the global promo direction and leads the global deployment of TPO, together with TPM, with MDS. It works through Regional and Market RGM leaders to improve trade-investment productivity. In this global role, the candidate must be a:

Master of:

• Functional Skills - trade promotion management and optimization in CPG: promo guardrails, incrementality, ROI and post-event evaluation, and how promo fits with price, pack and terms.

• Technical Knowledge - TPM and TPO tools, promo and elasticity analytics, and product ownership of RGM tools with MDS.

Job Purpose

• Improve trade-investment productivity so that markets run fewer, better and more profitable promo events.

• Lead the global deployment of TPO, with TPM, as a global first for RGM AI, together with MDS and the flying team.

• Set the global promo standards and guardrails, and deploy them in partnership with Regional and Market RGM leaders.

Responsibilities / Activities: (non-exhaustive)

Global direction (strategic)

• Set the global promo direction: the role of promo by category and channel type, depth, frequency, mechanics and investment guardrails, and the thresholds above which a promo plan needs global review.

• Own the standard for incrementality, ROI, opportunity sizing and post-event evaluation, including the baseline method. It builds on the elasticity standard owned by Smart Pricing & Trade Terms, and post-event results feed TPO’s learning.

• Align promo with price and pack choices through the cross-lever review, and with demand and supply plans with Supply Chain.

• Run a quarterly promo review with Regional and Market RGM leaders, working from exceptions and a few deep dives, and escalate patterns that need a change in standard.

• Set the global TPO ambition and value case, including how TPO value is measured. Set the readiness criteria and the market prioritisation for deployment waves.

• Set the rules for using TPO recommendations, including when a market may override, and monitor override outcomes to improve the rules.

• Codify what works and build capability: mechanics playbook, TPO ways of working, coaching and a practitioner community.

Product ownership: TPO and TPM, with Mondelez Digital Services (MDS)

• Own TPO and TPM, each with its own roadmap, backlog and releases, and the TPO deployment plan with MDS. Accept releases against the business requirements.

• Set adoption targets for both tools, track TPO forecast quality over time, and agree readiness for each deployment wave with the flying team.

• Define and own the TPO AI use case and its value hypothesis.

Success Metrics:

• Promo ROI against target.

• Promo events above the ROI threshold.

• Volume sold on promo against plan.

• TPO value delivered against hypothesis.

• Promo ROI in TPO markets against non-TPO markets.

Results are shared with markets. This role owns the standards and tools behind them.

Qualifications/Requirements:

• 8-10 years of relevant experience (Band SG13).

Track record of:

• Set a promo investment guardrail that was adopted across multiple markets.

• Diagnosed a driver of weak promo ROI and corrected it with Sales and Finance.

• Built a TPM, TPO or post-event evaluation standard that scaled beyond its original market.

• Co-owned a tool roadmap with a technology team, not just given requirements.

Knowledge and skills:

• Deep command of incrementality, promo ROI, elasticity, cannibalization and halo effects.

• Strong digital and product-management capability, and fluency in AI-assisted analytics.

• Ability to challenge senior Sales, Finance and regional leaders and steer complex change across regions, with a bias toward investment discipline.



Salary and Benefits:

The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

At Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way. That means delivering a broad range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands globally and locally including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the top position globally in biscuits, chocolate and candy and the second top position in gum.

Our 80,000 makers and bakers are located in more than 80 countries and we sell our products in over 150 countries around the world. Our people are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen—and happen fast.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularCategory Planning & ActivationSales