Analytics Manager, Amazon News

Amazon is hiring an experienced Analytics Manager for the Amazon News website (AboutAmazon.com) and email newsletter program. As an Analytics Manager you will be responsible for analyzing content and channel performance to unlock insights that drive strategic business decisions.

You will analyze performance and identify key metrics, support content creation, and make data-driven recommendations that help shape our editorial strategy. This role requires deep analytics knowledge, critical thinking and problem solving skills, understanding of website and email content strategies, and the ability to work cross-functionally with editorial, communications, and technical teams across a global organization. This person must also be able to partner with business leaders and be able to develop tactics to drive business goals, engagement, and reach. The ideal candidate is analytical, curious about AI, an effective storyteller, and thinks about content first — diving into data to identify content opportunities and translating insights into actionable editorial guidance.

This role is part of the Amazon News team, which sits within Amazon’s Communications & Corporate Responsibility org. Amazon News serves as the first and most trusted source of news and information about Amazon for external audiences. We help customers understand what Amazon is doing globally — from fostering a great workplace and driving innovation to supporting small business and sustainability. We tell the larger story of who Amazon is through compelling content on AboutAmazon.com and our off-platform distribution channels such as our email newsletter.

This is an individual contributor role based in New York, NY.

Key job responsibilities

• Own the reporting for the global Amazon News website and Amazon News email newsletter program.
• Develop weekly, monthly, and ad-hoc reports for Amazon News, including key performance metrics and insights tailored for leadership, peer teams, and communications partners.
• Develop quarterly deep-dive reports for vertical specific content.
• Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project.
• Counsel editorial team on how to tell a story with data and which metrics to prioritize.
• Work closely with editorial teams to develop and implement initiatives that maximize organic engagement for both new and evergreen stories.
• Use AI tools to accelerate and scale analytics work, such as building and automating dashboards, reporting, and other data workflows.
• Partner with technical leads to develop data products, improve reporting infrastructure, and implement analytics fixes to make data self-serve and scalable.
• Support team’s goal setting and tracking program by tracking team progress towards goals and advising on KPIs that will most effectively and accurately measure the impact of content and channels.
• Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights.
• Partner with cross-functional stakeholders to implement scalable solutions, including data pipelines and data lake integrations, based on data insights from multiple sources and across multiple channels.
• Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
• Stay current on industry trends, competitor techniques, AI developments, and best practices across data analytics.

About the team

Our team is focused on building products that make a meaningful difference for customers at Amazon scale. We operate in a collaborative, fast-paced environment where every team member has a voice in shaping what we build next. We believe great products come from staying close to customers, asking hard questions, and iterating quickly. As we look ahead, we are investing in new capabilities and experiences that will define how customers engage with Amazon, and we are looking for a product manager who is ready to help lead that charge.

Basic Qualifications

• 4+ years of data analysis experience
• 4+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience
• Experience working cross-functionally with tech and non-tech teams
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Bachelor’s degree in Statistics, Computer Science, Communications or Marketing, or equivalent years of experience.
• 4+ years of experience in marketing, journalism, or related fields.
• 4+ years of experience with analytics tools, such as Adobe Analytics or Google Analytics.
• 4+ years of experience of building data reports and communicating results to stakeholders.
• 2+ years of experience with SEO tools, such as Google Search Console and SEMRush.

Preferred Qualifications

• Experience working within a global company, with multi-country responsibilities
• Experience working in data within a journalism or media organization, with a strong track record of using analytics insights to shape and optimize editorial content.
• Demonstrated fluency with AI tools to accelerate analysis, reporting, and day-to-day work — with sound judgment about where AI adds value and where it does not.
• Experience with Generative Engine Optimization (GEO) tools (e.g. Profound, ScrunchAI, Writesonic) — including tracking and optimizing content visibility in AI-powered tools and LLMs.
• Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
• Excellent verbal and written communication skills.
• Excellent story judgment and interest in storytelling.
• Innate curiosity and ability to take ownership of projects and work independently.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 127,900.00 - 179,600.00 USD annually