Communications Manager, Small Business Empowerment
Company websiteamazon.com (Amazon, opens in new tab)
Base salary $139,500 to $188,300
Employer-published annual base salary, USD. Advertised base range in Seattle, WA
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationSeattle, WA
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (5 h ago) · observed since
About this job
The Amazon Communications team is seeking a driven, creative, and savvy communications professional for the high-visibility role of Comms Manager, Small Business Empowerment. You will lead proactive communications and storytelling around the many ways Amazon empowers and supports the success of small businesses. You will collaborate with stakeholders within the Selling Partner Services business to provide communications counsel on business decisions, uncover new story angles and small business feature opportunities, identify trends and insights to support broader small business-focused narratives, and drive communications for key business announcements, shopping events, and moments. You will also partner directly with Amazon's independent selling partners, entrepreneurs, founders, and artisans to craft impactful narratives around how they are growing their businesses with Amazon.
This role is located in Seattle, WA.
You are a self-starter who can clearly formulate and communicate comms recommendations and plans to both peers and executives, drive collaborative decisions, build relationships internally and externally, and deliver results. You are also comfortable collaborating with stakeholders and teams across disciplines to develop comprehensive comms campaigns. Additionally, this role will consistently work with a range of media contacts across local and national, ecommerce trade, consumer, and business publications, including nontraditional media such as podcasts, Substack, newsletters, and social media. You bring strong media relations experience and a keen eye for new and emerging channels.
The ideal candidate will have strong consumer and/or corporate communications experience, a track record of successfully managing proactive announcements with coverage results, and media relations expertise in pitching proactive stories on a national and local scale, while managing issues and reactive storylines. You are passionate about supporting our selling partner community, particularly small and medium-sized businesses, and highlighting Amazon’s support for this community through creative communications campaigns.
Key job responsibilities
- Lead communications strategy for how Amazon supports small businesses as part of its selling partner community
- Develop and execute announcements, launches, and narratives that generate results
- Provide strategic counsel to executives and business teams on messaging and positioning
- Work cross-functionally to create feature opportunities for small business owners in Amazon’s store
- Cultivate and manage relationships with top-tier media contacts
- Write and evolve storylines and talking points in a thoughtful and strategic way
- Build, guide, and execute comms plans, including communicating plans internally and securing leadership approvals
- Navigate complex, fast-moving, and unexpected communications challenges
- Identify opportunities to create news moments and develop strategic recommendations
- Help manage a third-party agency to support comms activities
- Willingness to represent Amazon as a spokesperson
Basic Qualifications
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
Preferred Qualifications
- Consumer or Corporate communications experience
- Ability to successfully manage proactive announcements with coverage results
- Media relations expertise in pitching proactive stories on a national and local scale, and managing issues and reactive storylines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 139,500.00 - 188,300.00 USD annually
Source: Amazon · View original posting (opens in new tab)
Pay in context
This role's base floor ($139,500) is above 50% of the 442 Communications & Media roles nationwide listed on this site; 1 other lists the same floor. Their median floor is $138,716; the middle half runs from $120,000 to $169,400.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 7, 2026.
This listingCommunications Manager, Small Business Empowerment$139,500 to $188,300
Technical Program Manager, Amazon Advertising$139,900 to $189,200
Technical Program Manager, Amazon Advertising$139,900 to $189,200
Data Engineer II - AMZ27957.1$139,818 to $178,800
Senior Programmatic Solutions Consultant, Amazon Ads, Sales, Advertising, & Account Management$140,300 to $189,800
Ads Account Manager III - AMZ15683.9$140,300 to $189,800
Senior Merchant Manager, Automotive, Automotive$140,300 to $189,800
Chart as a table
| Role | Published base |
|---|---|
| Communications Manager, Small Business Empowerment (this listing) | $139,500 - $188,300 |
| Technical Program Manager, Amazon Advertising | $139,900 - $189,200 |
| Technical Program Manager, Amazon Advertising | $139,900 - $189,200 |
| Data Engineer II - AMZ27957.1 | $139,818 - $178,800 |
| Senior Programmatic Solutions Consultant, Amazon Ads, Sales, Advertising, & Account Management | $140,300 - $189,800 |
| Ads Account Manager III - AMZ15683.9 | $140,300 - $189,800 |
| Senior Merchant Manager, Automotive, Automotive | $140,300 - $189,800 |
Observed changes
- Began meeting the published-salary criteria
- First observed on the employer's board
- fields changed
- Observed since
- Employer-stated posting date
- 2026-10-16
Where this pay comes from
Location as the employer wrote it: US, WA, Seattle
USA, WA, Seattle - 139,500.00 - 188,300.00 USD annually
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.