Director, Medical Digital Engagement - Omnichannel (EPL)
Company websiteroche.com (Roche, opens in new tab)
Base salary $182,100 to $338,300
Employer-published annual base salary, USD. Advertised base range in South San Francisco, CA
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationSouth San Francisco, CA
- WorkplaceWorkplace not stated
- Status at last checkSource accepting applications when checked
- Last checked (1 h ago) · observed since
About this job
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
US Medical, part of Genentech, is passionate about delivering on Our Promise to improve the lives of patients. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s most complex health challenges. To achieve this, Genentech has identified establishing world-class digital medical capabilities as a key priority.
The Opportunity
We are seeking a dynamic and innovative Medical Digital Engagement Lead - Omnichannel to drive a transformative shift in how US Medical engages customers. This role will be pivotal in building out and driving adoption of a seamless, customer-centric digital experience for medical information, clinical trial data, scientific publications, and medical resources/services. This individual will play a critical role in optimizing our online footprint and ensuring our digital channels effectively support therapeutic area medical plans. As a key business enablement role within the Medical Activation cross-functional capability team, this role ensures digital capabilities and tools are effectively designed to meet business needs and are embedded into US Medical processes, providing strong user understanding, workflow expertise, and product ecosystem knowledge to navigate complexity and build trust in a matrixed environment.
Key Responsibilities
Elevate Digital Customer Engagement: Increase the number, frequency, and depth of digital customer engagement on our Genentech medical websites, optimizing the overall content experience.
Manage Medical Media: Oversee the cross-portfolio Medical media plan, ensuring compliant and cost-efficient execution with clear business guidance aligned with Legal, Regulatory, and Compliance, reinforcing a non-promotional presence on the channels.
Evolve Medical Web Presence & Content Accessibility: Lead the future state of our integrated medical web presence, including evolving capabilities for seamless omnichannel orchestration with Field Medical and the Medical Information Call Center, and integrating the full medical content repository for comprehensive, proactive, and reactive HCP access.
Implement Impact Measurement: Develop and execute a robust measurement strategy to derive insights and understand the impact of web-based digital engagement on medical objectives.
Who you are
Qualifications & Experience
Bachelor's degree (scientific, medical, communications, or digital marketing).
8+ years in digital strategy/engagement within a medical or highly regulated environment.
Experience with omnichannel orchestration
Proven success managing integrated web experiences, media plans, and budgets.
Skills: Strong knowledge of digital medical communication principles, web analytics, SEO, and UX. Excellent project management and interpersonal skills. Familiarity with relevant compliance regulations (e.g., PhRMA, FDA) and working in a matrixed environment.
Preferred Qualifications & Experience
Advanced degree (PharmD, PhD, MS).
Experience with data strategy, digital platforms (Adobe, Veeva, Salesforce), user research, and clinical trial recruitment tactics.
2+ years in Medical Affairs or a closely related pharma/biotech function.
Location & Travel Requirements
This position is based in South San Francisco, CA, and offers a hybrid schedule working in the office 3 days per week. Occasional travel may be required.
The expected salary range for this position based on the primary location of South San Francisco, CA is $182,100 - 338,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Relocation assistance is not available.
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Source: Roche on Workday · View original posting (opens in new tab)
Pay in context
This role's base floor ($182,100) is above 70% of the 839 Marketing roles in California listed on this site. Their median floor is $160,000; the middle half runs from $133,098 to $190,000.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingDirector, Medical Digital Engagement - Omnichannel (EPL)$182,100 to $338,300
Director, Commercial Regulatory Affairs (CORA)$181,160 to $336,440
Legal Counsel, Therapeutic Area Products$181,800 to $337,600
Corporate Counsel, Global Legal R&D$181,800 to $337,600
Legal Counsel, US Corporate & Investments$181,800 to $337,600
Senior Director, Data Management & Analytical Data Science Solutions$182,600 to $339,200
Director, Customer Experience Strategy$177,200 to $329,200
Chart as a table
| Role | Published base |
|---|---|
| Director, Medical Digital Engagement - Omnichannel (EPL) (this listing) | $182,100 - $338,300 |
| Director, Commercial Regulatory Affairs (CORA) | $181,160 - $336,440 |
| Legal Counsel, Therapeutic Area Products | $181,800 - $337,600 |
| Corporate Counsel, Global Legal R&D | $181,800 - $337,600 |
| Legal Counsel, US Corporate & Investments | $181,800 - $337,600 |
| Senior Director, Data Management & Analytical Data Science Solutions | $182,600 - $339,200 |
| Director, Customer Experience Strategy | $177,200 - $329,200 |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Stopped meeting the published-salary criteria
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-08-04
Where this pay comes from
Location as the employer wrote it: South San Francisco
The expected salary range for this position based on the primary location of South San Francisco, CA is $182,100 - 338,300. Actual pay will be determined based on experience, qualifi
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.