Product Marketing Mgr Outbound, Amazon

The North American Stores (NAS) Marketing team helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside tools for marketers. We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team.

NAS Marketing is seeking a Product Marketing Manager responsible for driving a best-in-class customer experience, helping to drive strategy, innovation and sales across e-mail and push campaigns for North America Stores (NAS). You will be responsible for developing manual and semi-automated campaigns in support of new and highly exciting shopping programs and events. As a leader in the team, you will be a strategic thinker, driving our channel strategy and expected to influence across the organization, partnering with our Creative, Tech and Central Automated Marketing teams to drive best-in-class email and push campaigns for our customers.

Key job responsibilities

• Research audience and identify key audiences for events
• Design an email and push marketing strategy for campaigns based on customer analysis
• Establish goals and KPIs for channel
• Partner with stakeholder teams and creative in determining and organizing email and push campaign content.
• Use email segmentation to send curated content to specific audiences.
• Track conversion rates and related revenue from campaigns.
• Conduct analysis on campaign performance and make necessary adjustments.
• Use performance insights to optimize for growth

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually