Product Owner

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Product Owner – Customer Lead Generation Process Owner is responsible for leading the strategy, roadmap, governance, and continuous improvement of the end-to-end Customer Lead Generation process.

This role serves as the bridge between business strategy, customer and dealer needs, data, and technology delivery. The Product Owner will partner across Marketing, Sales, Digital, IT, business units, dealers, and product teams to ensure lead-generation capabilities deliver measurable business value and create a consistent, scalable experience from lead capture through routing, delivery, measurement, and sales attribution.

The ideal candidate combines strong product leadership, business process ownership, data-driven decision making, and stakeholder influence.

 

What You Will Have

 

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

 

Required Qualifications

• Demonstrated experience in Product Ownership, Product Management, Business Process Management, Marketing Technology, CRM (Salesforce), or a related discipline.
• Experience owning or influencing complex, cross-functional business processes.
• Strong ability to translate business strategy into product capabilities and prioritized work.
• Demonstrated experience working with Agile product and engineering teams.
• Strong analytical and data-driven decision-making capabilities.
• Excellent stakeholder management, facilitation, and communication skills.
• Ability to influence across organizations and drive alignment where priorities differ.
• Experience operating effectively in an environment with ambiguity, competing priorities, and organizational change.
• Ability to communicate complex business and technology topics clearly to both working teams and senior leaders.

 

Preferred Qualifications

• Experience with customer lead management, CRM, marketing technology, digital marketing, or sales processes.
• Experience with AWS, Salesforce or similar CRM and data management ecosystems.
• Experience with lead capture, lead routing, marketing automation, customer data, or sales attribution.
• Experience defining KPIs and using analytics to manage product or process performance.
• Experience supporting enterprise-scale products with multiple business units, markets, or stakeholder groups.
• Experience managing dependencies across multiple product and technology teams.

 

What Success Looks Like

The individual in this role will ultimately be successful when:

• Customer Lead Generation has a clear end-to-end process with defined ownership and governance.
• Product investments are tied to measurable customer, dealer, and business outcomes.
• Lead data becomes more consistent, complete, and actionable.
• Leads move through the ecosystem with greater speed, accuracy, and transparency.
• Business and technology teams have a clearly understood roadmap and priorities.
• Dependencies and risks are identified earlier and actively managed.
• CLG increasingly evolves from a collection of processes and technologies into a cohesive, governed customer-intent capability.

Additonal Information:

• Spomnsorship is not available
• Relocation is not available
• This role is based in Irving, TX

What You Will Get: 

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. 

About Caterpillar 

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

 

Summary Pay Range:

$112,710.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

 

This position requires working onsite five days a week.

 

Visa Sponsorship is not available for this position.

Posting Dates:

November 3, 2026 - November 10, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.  Qualified applicants of any age are encouraged to apply.

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