Senior Manager, Integrated Marketing
Company websitenielseniq.com (NielsenIQ, opens in new tab)
Base salary $114,800 to $129,146
Employer-published annual base salary, USD. Advertised base range in New York, NY
You apply on the employer's own site. Six Figure Work does not handle applications.
- LocationNew York, NY
- WorkplaceRemote
- Status at last checkSource accepting applications when checked
- Last checked (2 min ago) · observed since
About this job
Company Description
This a REMOTE position for candidates currently based in the United States. Candidates must be physically located in the US to be considered.
About the Team
NIQ’s North America Marketing team partners with Sales, Customer Success, Product, and Product Marketing to engage customers and prospects and support business growth. You’ll partner with commercial leaders to build integrated marketing strategies that generate demand, engage prospective customers, and convert interest into qualified leads and pipeline.
Job Description
About the Role
As a strategic individual contributor, you’ll own marketing strategy for a portfolio of approved growth opportunities that evolves with business priorities. You’ll translate those priorities into audience strategies, campaign briefs, messaging, and investment recommendations.
You’ll guide delivery through shared campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources.
What You’ll Do
Develop integrated marketing strategies that define target audiences, customer needs, relevant solutions, engagement approaches, and measures of success.
Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities within approved priority areas. Recommend program priorities, investments, and resource allocation to the North America Marketing Leader.
Create campaign briefs and narratives using customer insight, market intelligence, competitive context, and demonstrated use cases. Co-develop messaging with Product and Product Marketing, including when positioning is incomplete.
Guide cross-functional planning and delivery, aligning shared teams on scope, responsibilities, timing, and dependencies.
Develop budget recommendations and track program spending, making tradeoffs clear when needs exceed available resources.
Evaluate performance with campaign and channel partners and recommend what to improve, expand, or stop.
Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality.
What Success Looks Like
Priority opportunities translate into focused programs that generate qualified demand and contribute to pipeline. Investment recommendations help the North America Marketing Leader direct resources toward the strongest opportunities, informed by performance and available capacity.
Qualifications
What You’ll Bring
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Progressive B2B marketing experience, typically gained over 7+ years, including ownership of integrated strategies and programs tied to commercial objectives.
Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
Strong commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions.
Experience planning and tracking marketing budgets.
Practical experience applying AI tools to marketing work and assessing the reliability of their outputs.
Strong communication and stakeholder-management skills.
Preferred Experience
Working with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
Using CRM platforms such as Microsoft Dynamics or Salesforce.
Leading programs through shared marketing resources in a matrixed organization.
Additional Information
This role has a market-competitive salary with an anticipated base compensation of the following range: $114,800 -$129,146. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
Source: NielsenIQ on SmartRecruiters · View original posting (opens in new tab)
Pay in context
This role's base floor ($114,800) is above 15% of the 2,590 Marketing roles nationwide listed on this site; 1 other lists the same floor. Their median floor is $149,349; the middle half runs from $123,000 to $176,600.
Only jobs on this site count, and each one publishes a base salary of $100,000 or more, so this compares six-figure jobs with each other, not with the whole market. Computed Nov 8, 2026.
This listingSenior Manager, Integrated Marketing$114,800 to $129,146
AI Transformation Lead, Sr. Manager$114,800 to $126,240
Account Director, Brand Sales (MRI-Simmons Team)$117,500 to $150,000
Director of Sales, Retail Data & Measurement (Enterprise)$117,500 to $142,000
Account Director - MRI-Simmons Agency Vertical$117,500 to $180,000
VP Sales, Media$117,500 to $200,000
Director, Insights$110K to $150K
Chart as a table
| Role | Published base |
|---|---|
| Senior Manager, Integrated Marketing (this listing) | $114,800 - $129,146 |
| AI Transformation Lead, Sr. Manager | $114,800 - $126,240 |
| Account Director, Brand Sales (MRI-Simmons Team) | $117,500 - $150,000 |
| Director of Sales, Retail Data & Measurement (Enterprise) | $117,500 - $142,000 |
| Account Director - MRI-Simmons Agency Vertical | $117,500 - $180,000 |
| VP Sales, Media | $117,500 - $200,000 |
| Director, Insights | $110K - $150K |
Observed changes
- First observed on the employer's board
- Began meeting the published-salary criteria
- Observed since
- Employer-stated posting date
- 2026-11-03
Where this pay comes from
Location as the employer wrote it: New York, NY, United States (remote)
This role has a market-competitive salary with an anticipated base compensation of the following range: $114,800 -$129,146. Actual salaries will vary depending on a candidate’s exper
- Method
- Employer text, read with fixed rules and re-verified
- Checked
- Rule set
- us-base-v2
The pay passage appears in the employer's own job text. Fixed, deterministic rules located it, and the passage below was checked against the stored copy of the posting.
What we verified
- The pay figures come from the employer's own listing, quoted exactly above.
- The pay is an annual base salary in US dollars with a minimum of at least $100,000.
- The role was publicly listed on the employer's job board when last checked.
We do not verify what the employer will actually offer, whether the employer is still recruiting for the role, or anything beyond what the employer published. Full methodology.