VP Sales, Media

Company Description

R26_0025656

Preferred locations:  Tri-State/NYC, Chicago or Los Angeles

*US role; must be in US at time of application to be considered.

Who We Are:

MRI‑Simmons, a joint venture majority‑owned by NIQ (NYSE: NIQ), is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI‑Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight‑driven audience development. Powered by address‑based probabilistic sampling, MRI‑Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.

What We Do:

MRI-Simmons measures consumer preferences, attitudes, and behaviors. We do this by collecting data through surveys and passively measure data in a way that is representative of the general population, applying data science and making sense of consumer data through enterprise-grade software.  Marketers and media companies then use MRI-Simmons data and technology to develop marketing strategies, consumer segmentation schemes and media activation approaches. The MRI-Simmons Cataylst Product is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.  Clients can also leverage MRI-Simmons data for enrichment, activation and measurement use cases.

Job Description

About this job

The VP Sales will be a key player in driving the sales initiatives for MRI-Simmons to grow our Insights, Planning and Advanced Advertising business, with solutions including data enrichment, multi-currency media planning and activation.  The ideal candidate will work collaboratively with the Media vertical to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business and maintaining renewals. This position will play a key role in identifying new business opportunities and serve as a key partner with sellers across media, agency and audience-based marketplaces.  

As the VP Sales you will have following key responsibilities:

• Hit the ground running with a strong book of contacts and relationships, ideally with media and streaming companies.
• Lead in negotiating, executing, and setting the commercial terms for renewal, new and/or upsell opportunities – ability to take deal from pre-sales, proposal through closing
• Work with the Product, Commercial and Operations Leads in curating client input to help develop and prioritize new and upgraded solutions
• Manage the internal sales processes to ensure all CRM data is up to date, sales orders are executed, and payments are received
• Work with Operations/Development and Client Service to determine data or software requirements and/or resources needed for delivery of the data
• Provide guidance and expertise in guiding colleagues through more advanced/, data-driven opportunities
• Ensure that all reporting requirements from clients/partners are being met and contractual obligations are being fulfilled
• Work with team to help define go-to-market strategy and promote new product initiatives

Qualifications

• Bachelor’s degree
• Minimum 10-15 years’ experience in sales or business development roles in marketing research, Advanced Advertising, or data driven sales within the media industry
• Strong rolodex in the advanced advertising sector, preferably within media
• A driven and proactive hunter that can hit the ground running and needs no introduction
• Ability to effectively communicate relevant points about the value of advanced data solutions to clients as well as understand their needs
• Strong understanding of the Digital/Advanced Advertising Ecosystem
• Expertise in the use/application of MRI-Simmons data and the ability to apply it to new advanced television partnership opportunities
• Strong communication skills to mediate across teams and different external parties, effectively communicate points to relevant parties
• Collaborative and a team player
• Exceptional relationship management skills, with experience in building strong relationships with key stakeholders, executive-level clients, and colleagues
• ­­Strong negotiation skills with the ability to understand and implement complex contracts and agreements
• Excellent consultative selling skills and familiarity with Challenger sales methodology and MEDDICC; ability to proactively use knowledge of our partners’ industries to identify new business opportunities and make strategic recommendations 

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $117,500.00 - $200,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is also eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

#LI-Hybrid

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion