Software Development Manager, Prime Video Premium Ad Products, Amazon Prime Video Ads

We are looking for an experienced Software Development Manager to lead the engineering team building Prime Video Advertising's premium ad products. Prime Video Advertising reaches 315MM+ monthly viewers across 20 countries and is on a path from $5.3B in 2026 to an aspirational $10B by 2029, with premium products among the fastest-scaling parts of that business. This is a builder-and-leader role at the intersection of high growth and hard technical problems: you will own the multi-year technical strategy for the portfolio, grow and develop a team of senior engineers, and be accountable for delivering enterprise-scale ad-serving capabilities in a fast-moving, ambiguous space. You will set direction across partner teams spanning Prime Video, Publishers Technology, PAS, and ADSP, and turn today's manual, managed-service setup into self-service experiences that reach thousands of advertisers. If you want outsized impact on a rapidly expanding business, come help us work hard, have fun, and make history.

Key job responsibilities

Own the technical vision, multi-year roadmap, and delivery for Prime Video's premium ad products — Sponsorships, FITO, and Streamweaver — across two or more annual planning cycles.

Lead the engineering strategy to make Sponsorship a first-class citizen in Publishers Technology's deal model, replacing behaviors scattered across IMS CBP templates, PubTech Rules, and bespoke systems with native, runtime-enforced ad-serving logic.

Drive the architecture for Streamweaver's expansion beyond Prime Video to FAST, Live Sports, Fire TV, Twitch, and Stores — including cross-publisher session awareness, roadblocking coordination, and the deal model that unifies the buy.

Resolve the platform gaps blocking scale: self-service campaign activation in ADSP, removal of the collection-slot ceiling that constrains title targeting, and a real-time inventory/calendaring backend that prevents overbooking at the point of purchase.

Set and hold a high engineering bar — system design, operational excellence, on-call health, and quality — for enterprise systems that serve premium ad experiences globally.

Grow, coach, and develop a team of senior software engineers; hire to close capability gaps; and create a culture of ownership, rapid experimentation, and measurable customer impact.

Build relationships and earn trust with partner teams (Prime Video, PubTech, PAS, ADSP, FAA/Forecasting, Ads Trust) and represent the team's strategy to senior leadership in planning, reviews, and escalations.

Reduce operational load structurally — turn recurring on-call and setup toil into platform automation rather than perpetual manual work.

A day in the life

No two days are the same, but most balance people leadership, technical direction, and cross-team execution. You coach engineers in 1:1s, push for simple, flexible designs in reviews, and keep sprints focused on what matters. You partner with product and partner-team leaders to turn ambiguous needs into clear roadmaps, and you clear the dependencies and escalations only you can. You go deep where it counts — a design, a build-vs-reuse tradeoff, an operational issue — while keeping the multi-quarter picture in view. On any given day one workstream (Streamweaver, for example) might need a launch-readiness call while another needs a partner team unblocked. Throughout, you balance shipping reliably today with building for the years ahead, and invest in the mechanisms and culture that let the team move fast without you in the critical path.

About the team

We are the Amazon Prime Video Ads Engineering team within APM Prime Video Advertising. We build the premium ad products — Sponsorships, First Impression Takeover (FITO), and Streamweaver, our cross-Amazon storytelling platform — that let a single advertiser tell one coordinated brand story across Prime Video, Fire TV, Twitch, and Stores, and that generate roughly 1.5x more revenue per ad hour than standard video ads. Our charter is scaling that impact: extending storytelling to new surfaces, opening self-service and automated creative workflows, and making Sponsorship a native, first-class capability in the Publishers Technology stack. It's a rare chance to own a premium product line with a real shot at becoming one of the largest ad businesses in streaming.

Basic Qualifications

• 3+ years of engineering team management experience
• 7+ years of working directly within engineering teams experience
• 3+ years of designing or architecting (design patterns, reliability and scaling) of new and existing systems experience
• 8+ years of leading the definition and development of multi tier web services experience
• Knowledge of engineering practices and patterns for the full software/hardware/networks development life cycle, including coding standards, code reviews, source control management, build processes, testing, certification, and livesite operations
• Experience partnering with product or program management teams

Preferred Qualifications

• Experience in communicating with users, other technical teams, and senior leadership to collect requirements, describe software product features, technical designs, and product strategy
• Experience in recruiting, hiring, mentoring/coaching and managing teams of Software Engineers to improve their skills, and make them more effective, product software engineers

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 184,900.00 - 250,200.00 USD annually